Get featured on Customer Feedback Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it is extremely time-consuming. The process involves building a list of relevant journalists, crafting personalized pitches for each one, and managing a constant cycle of follow-ups. The work is substantial, and there are no guarantees of getting any coverage. Using a self-serve platform like Mediaboost automates the most difficult part: the distribution. You focus on writing one strong announcement with our AI editor, and we handle the syndication to hundreds of guaranteed outlets, saving you hundreds of hours of manual outreach.

The cost of PR varies widely. Doing it yourself is technically free but costs hundreds of hours of your time with no guaranteed results. Hiring a traditional PR agency is the most expensive route, typically involving a monthly retainer of $5,000 to $15,000 with no promise of placements. Press release distribution services offer a middle ground. They operate on a one-time fee per campaign, providing guaranteed placements for a specific announcement. This model is more predictable and affordable for most tech startups. You can view our current one-time package pricing on our packages page.

The process is fast. After you submit your press release through our platform, our editorial team reviews it for compliance with publisher guidelines. Once approved, publication on our media network begins, with most features appearing live within 24 to 48 hours. Placements in startup directories, which are part of our SaaS Directory and Combo packages, have a longer lead time and can take up to two weeks to go live. You will receive a full PDF report with live links, backlink data, and DR scores within three business days of your campaign starting.

The most successful announcements are concrete and newsworthy. For Customer Feedback platforms, this typically includes new product or feature launches (e.g., an AI-powered summary tool), major integrations with well-known platforms (e.g., Salesforce, Slack, HubSpot), securing a significant enterprise client, or publishing an original data report based on your platform's usage (e.g., "The State of Customer Feedback in B2B SaaS"). Announcements about new hires or minor app updates are generally not strong enough to gain traction. The key is to have a clear, tangible news hook that provides value to the reader.

Editors reject releases that read like advertisements. To avoid this, write in a neutral, third-person tone. Your release must have a legitimate news angle; it cannot simply be a sales pitch for your Customer Feedback tool. Avoid hype-filled language like "revolutionary," "game-changing," or "world's best." Ensure all your claims are specific and verifiable. The release should be formatted professionally with a clear headline, dateline, and company boilerplate. Our AI-powered editor and editorial review process are designed to help you meet these publisher guidelines and maximize your chances of approval.

Yes, it helps significantly by building crucial social proof. Enterprise buyers are risk-averse; they need to trust that your platform is stable, credible, and will be around for the long term. When they research your company and see features on sites like Business Insider, AP News, or MarketWatch, it provides powerful third-party validation. This coverage acts as a trust signal that de-risks the purchase decision. It's not about a buyer reading an article and signing up immediately. It's an asset your sales team can use to build confidence and shorten the sales cycle.