Get featured on Customer Success Media Outlets in 48 hours

Yes, a founder can do their own PR, but it requires a massive investment of time. The process involves building targeted media lists, crafting personalized pitches for dozens of journalists, and conducting persistent follow-up. It's a full-time job, and most journalists ignore unsolicited emails from unknown founders. While it's possible to land a story this way, it's often not the best use of a founder's limited time. Using a distribution service automates the placement part, letting you focus on writing a strong announcement and then using the published coverage in your marketing and sales efforts.

The cost varies dramatically based on the method you choose. The DIY approach is "free" in terms of money but costs significant time and effort with no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000. Press release distribution services offer a more affordable and predictable alternative, charging a one-time fee for guaranteed placements across a network of sites. This model provides a clear outcome for a fixed price. For our current pricing on directory and media packages, please see our packages page.

Once your press release is written and passes our editorial review for publisher guideline compliance, the process is very fast. Publication to our network of 350+ media outlets typically begins within hours, with most placements appearing live within 24 to 48 hours. You will receive a full PDF report with live links to your articles, backlink data, and DR scores within 3 business days of the campaign starting. This allows you to immediately start using the "As Seen On" logos and links on your website and in sales materials.

Announcements with concrete, verifiable information perform best. This includes new funding rounds, strategic partnerships with well-known companies (like a major CRM), significant product updates with clear benefits, and achieving major milestones like SOC 2 compliance or surpassing a key number of managed customer accounts. Data-driven reports also get excellent traction. For example, publishing a report on "The State of Customer Churn in SaaS" with original research positions you as a thought leader. Avoid purely promotional announcements; focus on news that provides genuine value or insight to the industry.

To avoid rejection by publishers, your release must be newsworthy and follow a standard journalistic format. It cannot read like an advertisement. It must announce something new, such as a product launch, new funding, a partnership, or original research. Avoid subjective hype language like "revolutionary" or "game-changing" and stick to factual statements. Our AI-powered editor helps you structure your release correctly, but the core content must be solid. Include a clear headline, a dateline, an introductory paragraph summarizing the news, and at least one quote from a company leader. We review every release to ensure it meets publisher guidelines before submission.

Yes, it is a critical tool for selling to enterprise buyers. Enterprise procurement is inherently risk-averse. When they evaluate your Customer Success platform, they are looking for signs of stability, credibility, and market acceptance. Seeing that your company has been featured on reputable sites like Business Insider, MarketWatch, or Yahoo Finance acts as powerful third-party validation. This coverage signals that you are a legitimate and serious player in the market. It's a trust signal that can differentiate you from smaller, unknown competitors and give procurement teams the confidence they need to move forward. It's not just for marketing; it's a crucial sales enablement asset.