Get featured on Digital Marketing Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but the question is whether they should. The process of researching relevant journalists, finding their contact information, crafting personalized pitches, and following up relentlessly is a full-time job in itself. The success rate for cold outreach is typically very low. For a founder whose time is better spent on client strategy, sales, and team management, DIY PR has a high opportunity cost. Using a distribution service automates the most time-consuming part of the process, guaranteeing a return on investment in the form of published articles and backlinks.

The cost varies widely based on the method you choose. The DIY approach is technically free but costs you dozens of hours with no guarantee of success. At the other end of the spectrum, a traditional PR agency charges a monthly retainer, typically starting at $5,000 and going up to $15,000 or more. Press release distribution services like Mediaboost offer a middle ground, providing a one-time fee for a package of guaranteed placements. This model is transparent and predictable, designed for businesses that need to secure coverage for a specific announcement without a long-term financial commitment. You can see our current packages and pricing on our website.

The process is very fast. Once you submit your press release through our platform and it passes our editorial review for publisher compliance, publication begins. Media placements on news sites like AP News and Benzinga typically appear within 24 to 48 hours. Startup directory placements take longer, with a delivery window of up to two weeks. You will receive a complete PDF report containing live URLs to all your placements, along with backlink data and DR scores, within three business days of your campaign's start.

News that demonstrates tangible value or uniqueness performs best. Editors look for stories, not ads. The most successful announcements often involve hard data, such as a case study showing a significant, quantifiable client result (e.g., "New SEO Tactic Increases Organic Traffic by 300% for E-commerce Client"). Other strong topics include launching a truly novel service that addresses a new market need, publishing a comprehensive industry report with original research, or announcing a partnership with a major, recognizable brand. The more you can anchor your news in concrete, impactful details, the better it will be received.

Editors reject releases that read like advertisements. To avoid this, be factual, objective, and newsworthy. Use a standard press release format with a clear headline, a dateline, and a concise first paragraph that summarizes the key news. Write in the third person and avoid hype words like "revolutionary," "game-changing," or "world-class." Your announcement must be about a specific event, not just a general promotion of your services. Our AI-powered editor helps guide you through this process, ensuring your release meets the formatting and content guidelines required by major publishers, which significantly reduces the risk of rejection.

Yes, it's a critical piece of the puzzle. Enterprise decision-makers are risk-averse. When they vet potential agencies, they look for external signals of credibility and authority. Having your agency's name and insights featured on established platforms like Business Insider or MarketWatch serves as powerful third-party validation. This coverage de-risks the decision to hire you. It shows you are a serious, recognized player in the industry, not an unknown commodity. While it won't close the deal on its own, it's often the key differentiator that gets you on the shortlist and builds the trust needed to win high-value contracts.