Get featured on Generative AI Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, but it's important to understand the tradeoffs. DIY PR involves writing your own press releases, building lists of journalists, and sending personalized pitches. This approach is free but extremely time-consuming, and the success rate for getting a response, let alone coverage, is very low. For a founder's time, which is highly valuable, it's often more efficient to use a distribution service. You still control the message by writing the press release (often with AI-powered help), but the distribution is handled for you with guaranteed placements. This frees you up to focus on building your product and talking to customers.

The cost varies dramatically based on the method you choose. Doing it yourself is technically free, but costs you significant time in research and outreach with no guarantee of results. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000. A press release distribution service is a middle ground, offering a one-time fee for guaranteed placements. The cost depends on the number and quality of the outlets you want to reach. This model allows Generative AI startups to secure widespread coverage without committing to a long-term, high-cost retainer. For specific package pricing, you can view our current options on our pricing page.

The timeline is very fast and predictable. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within a few hours. Once approved, publication begins immediately. You can expect to see your announcement appear on hundreds of media outlets, including major names, within 24 to 48 hours. We deliver a full report with links to all the live placements within three business days, so you can start using your new credentials right away.

The most successful announcements are tied to concrete, verifiable milestones. Vague claims about having a 'better' model don't perform well. Instead, focus on news that signals tangible progress and external validation. This includes securing a significant funding round, announcing a partnership with a major tech company, releasing a new model with documented performance benchmarks that surpass an industry standard, or landing a major enterprise customer. These types of news are factual, defensible, and demonstrate momentum, which is what investors, partners, and high-value customers want to see.

Editors reject releases that read like advertisements or contain unsubstantiated hype. To avoid this, write in a neutral, third-person tone and stick to the facts. Your headline should be a clear, concise summary of the news, not a marketing slogan. Ensure your release has a clear news angle, such as a new product, funding, or partnership. Avoid buzzwords like 'game-changing' or 'revolutionary.' Instead, quantify your achievements. For example, instead of saying your model is 'faster,' say it 'reduces processing time by 40%.' Finally, every release must be free of errors and follow a standard press release format, which our AI-powered editor helps you create.

Yes, it helps significantly, but in a specific way. Investors rarely discover a company for the first time from a press release. However, they use news coverage as a critical tool for due diligence and validation. When an investor is evaluating your Generative AI startup, they will search for you online. Finding your company featured on credible sites like Yahoo Finance, Business Insider, and AP News provides powerful third-party validation. It signals that you are a legitimate entity with real momentum. It answers the subconscious question, 'Is this a real company?' and builds the baseline credibility needed before an investor will commit to a meeting or a check.