Get featured on Gift Cards Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the scope. You can write and submit press releases yourself using a distribution service. You can also manually pitch your story to journalists and bloggers who cover retail tech, fintech, or consumer trends. However, building relationships with journalists is time-consuming and offers no guarantees. Using a distribution service is a more efficient way to secure guaranteed coverage. For many founders, a hybrid approach works best: use a distribution service for major announcements and handle targeted, personal outreach yourself.

The cost varies significantly based on the approach. Doing it yourself by manually emailing journalists is free but extremely time-consuming with a low success rate. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer without guaranteed results. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee. This is often the most cost-effective option for generating widespread coverage and SEO benefits. You can view our current packages and pricing for specific costs.

Once your press release is written and approved by our editorial team, publication is very fast. Your announcement will begin appearing on media outlets within 24 to 48 hours. You will receive a full report with links to all your live placements within 3 business days of the campaign starting. This allows you to immediately start using the "As Seen On" logos and links on your website, in sales materials, and in investor updates.

Announcements with tangible, external validation perform best. This includes securing a new funding round, announcing a major partnership with a well-known retail chain, or launching a platform that solves a specific problem for a large B2B market (like corporate rewards). Other strong topics include releasing proprietary data on gift card usage trends, achieving a significant user milestone (e.g., "1 million cards issued"), or integrating a new technology like blockchain for enhanced security. Simple feature updates or website redesigns are generally not newsworthy enough for broad distribution.

Publishers reject releases that read like advertisements or lack a genuine news angle. Avoid overly promotional language like "game-changing" or "revolutionary." Instead, focus on the facts of your announcement. The tone should be objective and professional, like a news article. Ensure your release is properly formatted with a clear headline, dateline, and contact information. Most importantly, it must be based on a real, newsworthy event. Announcing a new partnership, a funding round, or a significant product launch will pass editorial review; announcing a minor bug fix will not.

Yes, absolutely. For gift card companies, trust is paramount. When potential corporate partners or end-users see your brand featured on sites like Business Insider or Yahoo Finance, it provides instant credibility. It signals that you are a legitimate and established business, not a fly-by-night operation. This social proof is a powerful conversion tool. You can feature the "As Seen On" logos on your homepage, in your sales decks, and in your email signatures. It helps overcome initial skepticism and shortens the sales cycle, whether you're selling to a large enterprise or a single consumer.