Get featured on Health Insurance Media Outlets in 48 hours

Yes, you can, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building lists of journalists who cover health insurance and finance, crafting personalized pitches for each one, and conducting extensive follow-up. The success rate is often very low, as journalists receive hundreds of pitches daily. While it's free in terms of cash, the cost in founder time is high. Using a distribution service automates the outreach process and guarantees publication, allowing you to focus on running your business while still securing the media placements you need for credibility and SEO.

The cost varies dramatically based on the method you choose. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no guarantees of placement. Press release distribution services offer a more predictable, one-time cost. Instead of a recurring retainer, you pay per campaign for guaranteed placements. This model provides a clear ROI by delivering specific outcomes like published articles and backlinks. Our packages are designed to fit different goals, with current pricing available on our packages page.

With Mediaboost, the process is fast. After you submit your press release through our AI-powered editor, it goes to our editorial team for review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our network of 350+ media outlets begins immediately. You can expect to see the first live placements within 24 to 48 hours. We deliver a full report with links to all your published articles within three business days of the campaign starting.

The most successful announcements are tied to concrete, verifiable events. For health insurance, this includes news like: securing a new round of funding, obtaining a license to operate in a new state, launching a new suite of plans, announcing a partnership with a major employer or hospital system, or publishing a data report on healthcare costs or trends. Announcements that are purely promotional or lack a specific news hook (e.g., "we're the best insurance provider") are often rejected by editors. The key is to anchor your story in a tangible business milestone that demonstrates growth, credibility, or new value for customers.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in a neutral, third-person tone. Your headline must be a factual statement, not a marketing slogan. For example, use "[Company] Launches New PPO Plans for Small Businesses in Texas," not "[Company] Revolutionizes Small Business Healthcare." Structure the release with the most important information first. Include specific details, data, and a quote from a key executive. Our AI-powered editor helps you structure your release correctly and our editorial team reviews every submission to ensure it complies with publisher guidelines, maximizing your chances of approval.

Yes, absolutely. Brokers and enterprise benefits managers are making high-stakes decisions. They need to trust that a new or smaller insurance provider is stable, credible, and legitimate. Seeing your company featured on established financial news sites like Business Insider or MarketWatch provides powerful third-party validation. This coverage acts as a due diligence asset. You can include "As Seen On" logos in your pitch decks and on your website. When a potential partner searches for your company, they find a history of positive news from trusted sources, which reduces perceived risk and builds the confidence needed to close a deal.