Get featured on HealthTech Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building media lists, crafting personalized pitches for dozens of journalists, and conducting endless follow-ups. Most journalists ignore unsolicited emails, so the success rate is very low unless you already have strong media relationships. For founders who need to focus on product development, clinical trials, and fundraising, the time cost is often too high. A distribution service is a more efficient alternative, handling the submission and publication process so you can focus on building your company while still getting the media assets you need.

The cost varies dramatically based on the method. Doing it yourself is "free" in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guarantee of placement. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements across a network of sites. This provides a predictable outcome for a fixed cost. Our packages are designed for startups and SMBs, and you can see the current one-time pricing on our packages page.

With a distribution service like MediaBoost, the process is fast. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our network of 350+ media outlets begins immediately. You can expect to see the first live links within 24 to 48 hours. We deliver a full report with all live URLs and backlink data within 3 business days of your order.

The most successful announcements are tied to concrete, verifiable milestones that signal progress and credibility. For HealthTech, this includes funding rounds, achieving major regulatory approvals (like FDA clearance), publishing new clinical trial data, or announcing a partnership with a well-known hospital, insurance provider, or research institution. Announcements about new executive hires with significant industry experience also perform well. The key is to move beyond product features and focus on news that demonstrates external validation, market traction, and scientific or clinical legitimacy.

Editors reject releases that read like advertisements or make unsubstantiated claims. To avoid rejection, ensure your release is written in a neutral, third-person tone and is based on a single, newsworthy event. For HealthTech, this is critical. All claims about medical efficacy or patient outcomes must be backed by data, research, or clinical trials. Avoid hyperbolic language like "revolutionary" or "game-changing." Instead of saying your product is the "best," state that it "achieved a 30% improvement in patient recovery times in a recent study." Stick to facts and let the milestone speak for itself.

Absolutely. For investors, seeing your company featured on sites like Business Insider or Yahoo Finance acts as third-party validation, reducing their perceived risk. It shows you have market traction and can generate interest. It's a powerful asset to include in your pitch deck and investor updates. For hospital partners or enterprise clients, media coverage builds immense trust. The "As Seen On" logos on your website signal that you are a credible, vetted company, not an unknown startup. This is especially important in HealthTech, where decisions involve patient safety and data security, making trust a primary factor in any partnership decision.