Get featured on Help Desk Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it's a significant time commitment. The process involves building media lists, crafting personalized pitches for hundreds of journalists, and conducting endless follow-ups. The success rate is often very low, especially without existing media relationships. While DIY is free in terms of cash, the cost in founder time is high. Using a distribution platform automates the submission and placement process, freeing you to focus on product and sales. It's a practical middle ground between the high cost of an agency and the high effort of DIY.

The cost varies widely based on the approach. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of several thousand dollars with no guaranteed results. Press release distribution services offer a middle ground, with one-time fees for specific packages of guaranteed media placements. This provides a predictable cost and outcome. You can view our current packages and transparent pricing to see which option fits your budget for building your Help Desk's media presence.

With a distribution service, the process is very fast. After you submit your press release and it passes editorial review for compliance with publisher guidelines, publication begins. You can expect to see your announcement live on hundreds of news sites, including major outlets, within 24 to 48 hours. A full report with live links is typically delivered within 3 business days. This speed allows you to quickly capitalize on your announcement, update your website with 'As Seen On' logos, and share the coverage with potential customers and investors right away.

Announcements with concrete, verifiable information perform best. For Help Desk software, this includes new product launches with unique features, significant user milestones (e.g., '1 Million Tickets Resolved'), securing a new round of funding, or publishing a data report on customer service trends. Avoid purely promotional or vague announcements like 'Our Platform is Now Better.' Instead, focus on specifics like 'New AI Chatbot Cuts Resolution Time by 30%.' The more newsworthy and data-backed your announcement is, the better it will be received by both editors and readers.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly, not just your brand name and a tagline. Ensure your release is free of hype words like 'revolutionary' or 'game-changing.' Stick to facts and figures. For a Help Desk platform, this means focusing on the specifics of a new feature or the details of a partnership. Our AI-powered editor helps guide you through this process, checking for common red flags and ensuring your release meets publisher guidelines before it's even submitted.

Absolutely. Enterprise buyers are risk-averse. They need to see external validation before considering a new software vendor, especially for a critical function like customer support. When they see your Help Desk platform featured on sites like Business Insider, MarketWatch, or AP News, it serves as a powerful third-party endorsement. This media coverage acts as a trust signal that de-risks the purchasing decision. It shows your company is established, credible, and recognized by reputable sources. Including these logos in your sales proposals and on your website can directly impact your ability to close larger deals by overcoming initial skepticism.