Get featured on Impact Investing Media Outlets in 48 hours

You can certainly try. Doing your own PR involves building lists of journalists, crafting personalized pitches, and conducting extensive follow-up. It is a very time-consuming process, and success rates for unsolicited pitches are often very low, even for newsworthy announcements. Using a distribution service automates the submission process to a pre-vetted network of hundreds of media outlets. This guarantees placement, saving you dozens of hours of manual work and ensuring your news actually gets published and seen.

The cost spectrum is broad. Doing it yourself is 'free' in terms of cash but very expensive in terms of time and opportunity cost. Hiring a traditional PR agency is the most expensive option, with monthly retainers costing between $5,000 and $15,000. Press release distribution services provide a middle ground. They operate on a one-time, per-release fee structure, offering a predictable cost for guaranteed placements. This model is often the most efficient for specific announcements like a fund close or a new portfolio investment. You can see our current one-time package pricing on our packages page.

The process is fast. Once you submit your press release through our platform and it passes our editorial review for compliance with publisher guidelines, publication begins. Your announcement will appear on major media outlets like MarketWatch, Benzinga, and AP News within 24 to 48 hours. We deliver a complete PDF report with live links to all your placements, along with backlink data and DR scores, within 3 business days of the campaign start.

Announcements with hard numbers and clear, tangible impact perform best. This includes new fund launches that specify the fund size and investment thesis, significant investments in named portfolio companies, and the publication of proprietary research or annual impact reports. Stories about partnerships with major corporations or government bodies to scale impact also do well. The key is to move beyond generic statements and provide concrete, verifiable information that is valuable to a financial audience.

Stick to the facts and avoid promotional language. Finance editors and publisher guidelines reject releases that read like advertisements. Use a standard press release format with a strong, factual headline, a dateline, and a clear summary in the first paragraph. Ensure every claim is verifiable and the news is genuinely relevant to the impact investing or financial sector. Our AI-powered editor helps guide you through this process, checking for common issues like excessive adjectives or unsubstantiated claims to ensure your release meets editorial standards.

It helps significantly, but indirectly. No LP will invest solely based on a press release. However, during their due diligence, they will search for your firm online. Finding credible, third-party validation on sites like Yahoo Finance, Business Insider, and AP News is a powerful trust signal. This coverage confirms your legitimacy and provides a professional foundation for your fundraising conversations. It's not the conversation starter, but it is a crucial piece of evidence that supports your claims and helps get deals over the finish line.