Get featured on Incident Response Media Outlets in 48 hours

Yes, for targeted relationship-building. A founder can network with security journalists on social media and offer expert commentary on breaking news. This is a valuable, long-term strategy. However, for distributing a specific announcement, DIY is impractical. Manually submitting a press release to hundreds of publisher portals is inefficient and rarely yields results. A distribution service automates this process, providing guaranteed reach that is nearly impossible to achieve on your own.

The cost spectrum is broad. Doing it yourself is 'free' in dollars but costs significant time with no guarantee of publication. Hiring a traditional PR agency is the most expensive route, with retainers typically starting at $5,000 per month. Press release distribution services offer a middle ground. They operate on a one-time, per-campaign fee for guaranteed placements, providing a predictable and affordable alternative to agency retainers. You can view our current packages and pricing for specific costs.

The process is very fast once your press release is written and approved. After you submit your announcement and it passes a brief editorial review for compliance with publisher guidelines, publication begins almost immediately. With a distribution service, your news can start appearing on media outlets like Benzinga and StreetInsider within 24 to 48 hours. A full report with live links to all your placements is typically delivered within three business days.

Announcements that are concrete, data-backed, and relevant to the broader security landscape perform best. This includes securing a significant funding round, achieving a major compliance certification like FedRAMP or ISO 27001, or publishing original research with novel findings on threat actor TTPs. Partnership announcements with major players (e.g., a deep integration with a leading SIEM or cloud provider) also do well, as they provide third-party validation and a clear signal of market traction.

Stick to the facts and write like a journalist, not a marketer. Use a neutral, third-person tone and ensure your release announces genuine news, not just a product pitch. Vague claims like 'revolutionary' or 'game-changing' are red flags for editors. Your release must be structured correctly with a clear headline, dateline, introduction, and a standard 'About Us' section with contact info. Our AI-powered editor is designed to help you format your release and refine your language to meet these essential publisher guidelines.

Yes, it's a crucial part of the consideration phase. An enterprise CISO will not purchase a six-figure Incident Response platform based on a single article. However, during their due diligence process, they actively look for signals of credibility and market validation. Seeing your company featured on Yahoo Finance, Business Insider, or AP News serves as powerful social proof. It reduces their perceived risk in choosing your solution over a more established competitor. In a high-trust sale, this third-party validation is invaluable.