Get featured on IoT Security Media Outlets in 48 hours

Yes, a founder can attempt their own PR by manually researching and emailing journalists. However, this is extremely time-consuming, and the success rate is very low. Journalists are inundated with hundreds of pitches daily, and it's difficult to break through the noise without existing relationships. Using a distribution service is a more practical form of DIY PR. You still control the message by writing the release, but you leverage an established network to guarantee publication. This saves dozens of hours of manual work and ensures your announcement actually gets published, providing the social proof and SEO benefits you need.

The cost of getting press coverage exists on a wide spectrum. Doing it yourself by manually pitching journalists is technically free but costs dozens of hours with no guarantee of success. On the other end, hiring a traditional PR agency involves a retainer of $5,000 to $15,000 per month, which is prohibitive for many startups. Press release distribution services offer a middle ground with one-time, transparent fees for guaranteed placements. You pay per announcement, not per month, making it a predictable and scalable way to build your brand's credibility. You can view our current packages and one-time pricing on our packages page.

The process is very fast. Once you choose a package and submit your press release through our editor, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This review typically happens within a few business hours. After approval, publication begins immediately. You can expect to see your release live on hundreds of media outlets, including major names like AP News and MarketWatch, within 24 to 48 hours. A full report with all live URLs and backlink data is delivered within 3 business days.

Concrete, verifiable, and impactful announcements perform best. For IoT security, this means news with tangible business or technological implications. The top categories are funding announcements, partnerships with major corporations (e.g., a telecom or device manufacturer), the publication of original research on a significant vulnerability, and achieving a critical industry certification. General product updates or feature enhancements are less effective unless they represent a true industry first. The more you can anchor your announcement to a hard fact or a third-party validation, the more credible and effective it will be.

Editors reject releases that read like advertisements. To avoid this, you must adhere to the standard format and maintain a neutral, factual tone. Write in the third person (using "the company" instead of "we"), avoid superlatives like "game-changing" or "revolutionary," and never include direct calls to action like "Buy Now." The release must be centered on a single, genuinely newsworthy event. Our AI-powered editor is designed to help you with this, guiding you through the required structure (headline, dateline, body, boilerplate, contact info) to ensure your release meets the strict guidelines of our publishing partners.

Yes, it's one of the most effective ways to build credibility with enterprise buyers. The procurement process for security solutions is driven by risk mitigation. Buyers need to trust that your company is stable, legitimate, and recognized by the industry. Seeing your company's name and milestones reported on trusted financial and business news sites provides powerful third-party validation. This "As Seen On" social proof, displayed on your website or in a sales deck, acts as a crucial trust signal. It helps de-risk the decision for a CISO or IT manager, shortening the long sales cycles typical in B2B security.