Get featured on Language Learning Media Outlets in 48 hours

Yes, it's possible, but it is a significant time investment. Doing your own PR involves building a list of relevant edtech and tech journalists, crafting personalized pitches for each one, and conducting persistent follow-up. The success rate is often very low. Most founders find their time is better spent on product development, user acquisition, and strategy. Using a distribution service automates the outreach process, guaranteeing a baseline of coverage so you can focus on running your business.

The cost of PR varies dramatically. The DIY approach of pitching journalists is free but extremely time-intensive. Hiring a traditional PR agency is the most expensive option, with retainers typically starting at $5,000 per month and going up to $15,000 or more, with no guarantee of results. Press release distribution services provide a middle ground, offering one-time packages for guaranteed placements. This model provides cost certainty and predictable outcomes. You can view our current one-time pricing and package options on our packages page.

The process is very fast. Once you submit your press release through our platform and it passes the editorial review for publisher compliance, publication begins. You will see your story appear on hundreds of media outlets like Benzinga and MarketWatch within 24 to 48 hours. We deliver a complete PDF report containing live links to all your placements, along with backlink data and DR scores, within 3 business days of the campaign start. Placements in startup directories can take up to two weeks to go live.

Announcements backed by data, partnerships, or significant product advancements perform best. Generic claims about being 'the best' are ignored. Instead, focus on tangible news that shows traction and innovation. Examples include: 'Language App X Reaches 500,000 Active Users,' 'Startup Y Partners with University of Texas to Offer Accredited Courses,' or 'New AI Feature in App Z Proven to Increase Vocabulary Retention by 30% in Pilot Study.' These headlines are specific, credible, and newsworthy.

Stick to a factual, neutral tone and a standard press release format. Write in the third person (e.g., 'The company announced...') and avoid marketing jargon, hype words ('revolutionary', 'game-changing'), and exclamation points. The release must contain actual news. Your headline should summarize the news clearly and concisely. The first paragraph must explain the who, what, when, where, and why of the announcement. Our AI-powered editor guides you through this process to ensure your release meets publisher guidelines and has the best chance of approval.

Absolutely. Investors look for external validation to de-risk their investment. Media coverage serves as powerful social proof that your company has a compelling story and is gaining traction in the market. It shows you can earn attention beyond your own marketing channels. Including an 'As Seen On' section with logos from Business Insider, Yahoo Finance, and AP News in your pitch deck is a clear signal of credibility. It demonstrates that established media outlets consider your company newsworthy, which can be a persuasive factor during fundraising.