Get featured on Live Chat Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's a significant time commitment with a steep learning curve. The process involves building media lists, finding journalist contact information, crafting personalized pitches for each one, and conducting persistent follow-up. Success rates are often very low without pre-existing relationships. While DIY PR is free in terms of cash, the cost in founder time is high. For many Live Chat founders, using a distribution service is a more efficient use of resources. It guarantees the outcome of widespread coverage, freeing you up to focus on product development and sales.

The cost varies dramatically based on the method you choose. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guarantees of placement. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. This model provides cost predictability and a clear deliverable. Our packages are designed to be an affordable alternative to agencies, and you can see current, transparent pricing on our packages page.

The process is fast. After you submit your press release through our AI-powered editor, it goes to our editorial team for review to ensure it meets publisher guidelines. This review typically takes a few hours. Once approved, publication to our network of 350+ media outlets begins. Most placements, including on major sites, appear within 24 to 48 hours. We deliver a full PDF report with all the live links, backlink data, and DR scores within 3 business days of your order's approval.

The most successful announcements are tied to concrete, verifiable achievements that signal growth and innovation. For a Live Chat company, this includes news about significant product updates, especially those involving AI or automation features that differentiate you from competitors. Other strong topics include major integrations with widely used platforms (e.g., Zendesk, Salesforce, Shopify), securing a new funding round, achieving a major compliance certification like SOC 2 or HIPAA, or hitting a significant user growth milestone. These topics provide tangible proof of your company's momentum.

Editors reject releases that read like advertisements or lack a genuine news hook. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly and concisely, for example, "ChatWidget Launches AI Co-Pilot for Support Teams," not "The Best New Live Chat Tool is Here." Your first paragraph must summarize the who, what, when, where, and why of the announcement. Avoid using excessive hype words like "revolutionary" or "game-changing." Instead, use data and facts to demonstrate your value. Our AI-powered editor helps guide you through this process to ensure your release meets professional standards.

Yes, it helps significantly in the consideration phase of the enterprise sales cycle. Enterprise buyers are risk-averse. When they see your Live Chat solution featured on credible outlets like Business Insider or MarketWatch, it acts as a powerful de-risking signal. It shows you are an established, legitimate company, not a small, unproven startup. This coverage won't replace your sales team, but it makes their job easier. It provides air cover, builds brand authority, and gives your champions inside the target company the proof they need to justify choosing your solution to decision-makers. It's a key piece of the B2B marketing puzzle.