Get featured on Live Shopping Media Outlets in 48 hours

Yes, a founder can do their own PR, but it is important to understand the trade-offs. The DIY approach involves building media lists, writing pitches, and sending hundreds of personalized emails to journalists. This is extremely time-consuming and often yields a very low response rate, as journalists are inundated with pitches. While you might land one or two placements, it is an unpredictable process that takes focus away from building your product and talking to customers. Using a distribution service is a middle ground. You still write your own announcement, but the publication is handled for you, guaranteeing a specific volume of placements and backlinks. This saves dozens of hours of manual outreach while delivering predictable results.

The cost varies widely based on the method you choose. Doing it yourself is technically free but costs significant time in manual outreach with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000. Press release distribution services offer a more accessible, one-time payment model. Instead of a recurring retainer, you pay a flat fee for a specific package of guaranteed placements on news sites and in directories. This provides a predictable outcome for a fixed cost. Our packages are designed for startups and offer a clear path to gaining media mentions and backlinks without the high expense of an agency. You can see current pricing and package details on our pricing page.

The process is very fast once your press release is finalized. After you submit your announcement through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our network of 350+ media outlets begins immediately. Most placements, including on major sites, appear within 24 to 48 hours. You will receive a full report with live links to all your articles within 3 business days of your release going live, allowing you to immediately use the coverage in your marketing and sales efforts.

Announcements with concrete, newsworthy data or events perform best. For Live Shopping platforms, this includes securing a new funding round, achieving a significant user milestone like '1 Million Monthly Active Shoppers', or launching a transformative platform feature like AR try-on or integration with a major social platform. Partnership announcements are also very powerful, especially with well-known retail brands or creators. News about international expansion or the release of a data report on live commerce trends also attracts attention. The key is to move beyond a simple product description and anchor your news to a specific, verifiable achievement or event that signals growth and momentum in the market.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, write in a neutral, third-person tone. Your headline must state the news, not a marketing slogan. For example, use "ShopLive Integrates with TikTok" instead of "The Best Way to Sell on TikTok is Here." Ensure your release is based on a real event: a launch, a partnership, a funding round, or a data report. Avoid excessive adjectives like "revolutionary" or "game-changing." Instead, provide specific facts and figures that demonstrate your value. Finally, follow standard press release formatting, including a dateline, a clear introductory paragraph, quotes, and a company boilerplate. Our AI-powered editor helps guide you through this structure to ensure compliance with publisher guidelines.

Yes, it directly addresses the credibility gap that new platforms face. When a brand's marketing manager or an investor researches your Live Shopping platform, finding articles about you on sites like Business Insider, AP News, and Yahoo Finance provides powerful third-party validation. It shows you are a serious company making real progress. This social proof is often the deciding factor that gets you a discovery call with a potential brand partner or a meeting with a VC. It is not just about the article itself; it is about being part of the credible media conversation. These placements serve as permanent assets. You can feature the "As Seen On" logos on your website, include links in your pitch decks, and share them in investor updates to build and maintain momentum.