Get featured on Managed Security Media Outlets in 48 hours

Yes, but it's a significant time commitment with uncertain results. Doing your own PR involves building media lists, crafting personalized pitches for hundreds of journalists, and conducting endless follow-ups. Most reporters ignore unsolicited emails, making it difficult to secure coverage, especially on major sites. While DIY is free, the opportunity cost is high. A distribution service automates the submission process and guarantees publication, allowing you to focus on building your product and talking to customers. It's a practical trade-off between cost and guaranteed results.

The cost varies widely. Doing it yourself is technically free but costs significant time. Using a press release distribution service involves a one-time fee for a package of guaranteed placements, offering a predictable cost and outcome. At the high end, a traditional PR agency charges a monthly retainer, often starting at $5,000, for ongoing services without guaranteed placements. For most Managed Security companies looking to announce a specific milestone, a one-time distribution service provides the best balance of cost, speed, and impact. You can view our current one-time package pricing on our packages page.

Once your press release is written and approved by our editorial team, publication is very fast. For media outlet packages, your announcement typically goes live across the network within 24 to 48 hours. You will receive a full report with live links to your articles within 3 business days of publication. If your package includes startup directory submissions, those placements can take up to two weeks to be processed and appear on the respective sites.

The most effective announcements are tied to concrete, verifiable events that signal growth and credibility. Editors favor news, not marketing fluff. For Managed Security, this includes achieving compliance milestones like SOC 2 or ISO 27001, publishing original threat research, or announcing a significant funding round. Other strong topics include securing a major enterprise client, forming a strategic partnership with a well-known tech company, or launching a new service that addresses a specific, emerging threat. The key is to anchor your story in a tangible achievement.

To avoid rejection, your release must be formatted correctly and contain actual news. It cannot read like an advertisement. Start with a strong headline announcing the news, not your company's greatness. The first paragraph should summarize the who, what, when, where, and why. Use objective language and include a quote that adds context. Most importantly, ensure your announcement is about a specific event (e.g., a new hire, a product launch, a compliance audit) rather than a general claim about your service. Our AI-powered editor helps guide you through this process to ensure compliance with publisher guidelines.

Yes, it directly addresses a key barrier in the enterprise sales cycle: trust. When a CISO or IT director is evaluating your Managed Security service, seeing your company featured on sites like Business Insider, MarketWatch, or AP News provides powerful third-party validation. This coverage acts as a trust signal, differentiating you from competitors. Your sales team can include these 'As Seen On' logos in their decks and email signatures, and link to the articles to prove your credibility. It helps shorten the sales cycle by building confidence before you even have the first conversation.