Get featured on Medical Devices Media Outlets in 48 hours

Yes, you can. The DIY approach involves building lists of journalists and editors who cover health tech and medical devices, crafting personalized pitches for each one, and conducting extensive follow-up. This requires a significant time investment and a deep understanding of the media landscape. While it can work, the success rate is often low, as journalists are inundated with pitches. For founders focused on product development and clinical strategy, the time cost is often too high. A distribution service offers a more efficient way to secure guaranteed coverage and achieve the same foundational credibility.

The cost varies widely based on the method. Doing it yourself is technically free but costs significant time. Hiring a specialized medical PR agency is the most expensive option, typically running $5,000 to $15,000 per month on a retainer contract, often with a 3-6 month minimum. Press release distribution services offer a middle ground, providing broad coverage for a one-time fee. This avoids retainers and guarantees a specific number of placements. Our packages are designed to provide a transparent, affordable alternative to agencies. You can see our current one-time pricing on our packages page.

With Mediaboost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our network of 350+ media outlets begins immediately. Most placements appear within 24 to 48 hours. We deliver a full PDF report with live links to your coverage within 3 business days, allowing you to quickly leverage your new 'As Seen On' credibility.

Factual, verifiable milestones get the most traction. The top announcements for medical device companies are FDA clearances (510(k), De Novo, or PMA), positive results from clinical trials, securing significant funding rounds (Series A and beyond), and major partnership agreements with large hospital systems or established medtech players. Announcements about achieving key certifications like ISO 13485 or HIPAA compliance also perform well. The key is to focus on concrete achievements rather than subjective claims. Editors and readers respond to tangible progress, not marketing hype.

Stick to a standard, professional format and a neutral, objective tone. The most common reasons for rejection are excessive hype, unsubstantiated claims, and a lack of genuine news. Never use overtly promotional language like 'game-changing' or 'revolutionary'. Ensure your release is centered on a single, clear announcement (e.g., a new hire, funding, or regulatory milestone). Double-check for typos and grammatical errors. Our AI-powered editor helps you structure your release correctly and flags language that may violate publisher guidelines, significantly increasing your chances of approval.

Absolutely. For investors, media coverage on reputable sites acts as a powerful de-risking signal. It shows traction, third-party validation, and an ability to execute on milestones. It's a credible asset to include in pitch decks and investor updates. For hospital procurement teams and Value Analysis Committees, due diligence often starts with a Google search. Seeing your device featured on sites like Business Insider, MarketWatch, and AP News builds immediate trust. It validates your company's legitimacy before you even have the first conversation, differentiating you from unknown competitors.