Get featured on Nonprofit Media Outlets in 48 hours

Absolutely. Many nonprofit leaders handle their own PR, especially in the early stages. You can spend time building media lists and pitching journalists yourself. However, this is often a full-time job in itself with no guarantee of success. Using a platform like ours is a form of DIY PR that saves you hundreds of hours. You retain control over the message by writing the press release (our AI editor can help), and we handle the technical and time-consuming work of distribution and reporting. It's a powerful middle ground.

The cost of public relations can range from free to tens of thousands of dollars. Doing it yourself by pitching journalists costs only your time. Hiring a traditional PR agency is the most expensive route, with retainers often starting at $5,000 per month, and they do not guarantee placements. Press release distribution services offer a more affordable alternative with predictable outcomes. You pay a one-time fee for a specific package of guaranteed placements. This model provides budget certainty, which is crucial for nonprofits. You can view our current packages and pricing on our website.

The process is very fast. Once you submit your press release through our platform and it passes the editorial review for guideline compliance, publication begins almost immediately. For our media packages, you can expect your announcement to start appearing on news sites within 24 to 48 hours. We deliver a complete report with live links to all your placements within three business days. This speed allows you to quickly leverage the new coverage in your grant proposals, donor communications, and social media.

The most successful announcements are tied to concrete, verifiable news. This includes securing a large, named grant; releasing a data-driven impact report or study; announcing a formal partnership with a well-known corporation or another large nonprofit; or launching a major, time-sensitive fundraising campaign. Announcements that are purely promotional or lack a specific news hook are less effective. Focus on events that demonstrate momentum, community impact, and third-party validation.

Publishers require press releases to be objective and newsworthy, not just advertisements. Write in the third person, avoiding hype words like "game-changing" or "revolutionary." Your release must be centered on a specific event, like a program launch or a new hire, not just general promotion of your services. Ensure your release is formatted correctly with a clear headline, a dateline (city, state), and a concluding boilerplate about your organization. Our AI-powered editor is designed to help you check for common formatting and compliance issues before you submit.

Yes, it provides essential social proof that is highly valuable in fundraising. When a foundation's grant committee is reviewing your application, being able to show coverage on credible news sites like AP News or Business Insider acts as powerful third-party validation of your work. For individual donors, seeing your nonprofit's name alongside trusted media brands builds confidence and reduces hesitation. You can feature the "As Seen On" logos on your donation page, in email newsletters, and in annual reports to reinforce your organization's credibility and impact.