Get featured on Online Education Media Outlets in 48 hours

Yes, it's possible to do your own PR. This involves creating a list of relevant education and tech journalists, writing personalized pitches, and following up. However, this is a full-time job in itself. Most journalists receive hundreds of pitches a day, and the success rate for cold outreach is very low. While learning to pitch is a valuable skill, most founders find their time is better spent on product development, curriculum design, and talking to users. A distribution service automates the placement part, saving you hundreds of hours of manual work.

The cost exists on a spectrum. Doing it yourself is technically free but costs you significant time and effort with no guarantee of success. At the high end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000, which is often out of reach for early-stage startups. Press release distribution services like Mediaboost offer a middle ground. You pay a one-time fee for a specific package of guaranteed media placements. This model is predictable and cost-effective, designed for startups that need to announce a milestone without committing to a long-term contract. You can see our current packages and pricing for details.

The process is very fast once your press release is finalized. After you submit your announcement and it passes our editorial review for compliance with publisher guidelines, publication begins. You can expect to see your story live on hundreds of media outlets, including MarketWatch and Benzinga, within 24 to 48 hours. We deliver a complete PDF report containing live URLs to your placements, along with backlink data and DR scores, within 3 business days of publication. Directory placements can take up to two weeks to fully populate.

Announcements backed by data, significant partnerships, or clear user impact perform best. This includes securing a major funding round (e.g., a Series A), reporting substantial user growth ('1 million hours of learning completed'), or landing a large B2B contract with a major school district or corporation. Releasing a proprietary study or report on trends in online learning can also be very effective. The key is to have a 'hook' that goes beyond simply existing or offering a course. The more tangible and impactful the news, the better.

Adhere to the standard format and maintain a neutral, factual tone. Write in the third person, not first person ('the company announced,' not 'we are excited to announce'). The release must contain actual news, not just marketing copy or subjective claims like 'best-in-class' or 'revolutionary'. Ensure your headline is clear and concise. The first paragraph should summarize the entire story: who, what, when, where, and why. Our AI-powered editor is designed to help you structure your release correctly and avoid common mistakes that lead to rejection by publisher networks.

Yes, it serves as a powerful form of social proof. When investors are reviewing your pitch, seeing that your Online Education platform has been featured on credible sites like Business Insider or Yahoo Finance acts as third-party validation. It demonstrates that your company has market traction and is newsworthy. While coverage alone won't secure funding, it strengthens your narrative and makes your company appear more established and less risky. It's a key piece of evidence you can include in your pitch deck and investor updates to build confidence and momentum.