Get featured on Payroll Media Outlets in 48 hours

Yes, you can handle some PR tasks yourself, like building a media list and pitching individual journalists. However, this is incredibly time-consuming, and the response rate is often very low, especially for reporters at major outlets who receive hundreds of pitches daily. You could spend weeks on outreach with no results. Furthermore, you cannot submit directly to the syndicated news wires like AP News yourself; access is restricted to approved partners. Using a distribution service gives you that access, guaranteeing publication and saving you hundreds of hours of manual, often fruitless, outreach.

The cost varies dramatically based on the approach. Doing it yourself is 'free' in terms of cash but costs significant time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 without guaranteed placements. Press release distribution services like Mediaboost offer a middle ground with one-time fees for guaranteed publication. This provides a predictable and affordable way to get your news out. You can see our current packages and transparent pricing on our packages page.

Once your press release is written and approved by our editorial team for guideline compliance, publication is very fast. For our media packages, your announcement will start appearing on news sites within 24 to 48 hours. You will receive a full PDF report with live links to all your placements within 3 business days of the campaign starting. This allows you to quickly leverage your new 'As Seen On' status on your website, in sales emails, and with investors. Directory placements have a longer lead time, taking up to two weeks.

For payroll companies, announcements that signal trust, growth, and security perform best. This includes securing a new funding round, achieving a major compliance milestone (like SOC 2 or new state licenses), or announcing a strategic partnership with a well-known accounting or HR software company. Product launches are also effective, but only if they solve a clear customer pain point, like 'automating tax compliance for remote teams.' Announcements about hiring a new executive or opening a new office are generally less impactful unless the person or location is highly strategic.

To avoid rejection, your press release must be genuinely newsworthy and written in a standard, objective format. It cannot read like an advertisement. Avoid overly promotional language, exclamation points, and subjective claims like 'best' or 'revolutionary.' Instead, focus on the facts of your announcement. Our AI-powered editor guides you through the correct structure, and our human editorial team reviews every release to ensure it meets publisher guidelines before it's sent out. The most common reasons for rejection are a lack of real news, an advertising-like tone, or making unsubstantiated claims.

Yes, it helps significantly, but indirectly. An enterprise buyer won't likely sign a contract just because they saw your press release. However, when they are comparing you against competitors, seeing 'As Seen On Business Insider, AP News, and Yahoo Finance' on your website provides powerful third-party validation. It's a crucial trust signal in a high-stakes decision. This coverage demonstrates stability, credibility, and market traction. It answers the subconscious question, 'Is this a real, legitimate company I can trust with my employees' financial data?' For investors and potential partners, it serves the same purpose, showing you are a serious player with verifiable momentum.