Get featured on Pharmacy Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it's important to understand the different approaches. The DIY method involves building lists of journalists, crafting personalized pitches, and sending hundreds of emails. This is extremely time-consuming and often yields few results, as reporters are inundated with requests. Writing and submitting a press release through a distribution service is a more efficient form of DIY PR. You still control the message and write the announcement, but you leverage a platform to handle the publication and reporting. Our AI-powered editor can help you write a release that meets editorial guidelines. This hybrid approach saves you the weeks of manual outreach while still being founder-led and avoiding the high cost of a PR agency retainer.

The cost varies widely based on the method you choose. Doing it yourself by manually pitching journalists is technically free but costs significant time with no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of several thousand dollars. Press release distribution services offer a middle ground, with one-time fees for specific packages. These services provide guaranteed placements across a network of online news outlets, delivering social proof and SEO value without a long-term contract. Our packages are designed to provide a transparent, fixed-cost alternative to agencies. You can view the current pricing and included outlets on our packages page.

Once your press release is written and approved by our editorial team, publication is very fast. Media placements across our network, including syndication to sites like AP News and Benzinga, typically appear within 24 to 48 hours. After publication begins, we compile a comprehensive report with live links to your articles. You will receive this full PDF report, including backlink data and domain scores for the placements, within three business days of your order's submission and approval. If your package includes startup directory submissions, those placements can take longer, with a delivery timeline of up to two weeks as each directory has its own review process.

The most successful announcements are tied to concrete, verifiable events. For pharmacy tech companies, this includes securing a new round of venture capital funding, launching a new software platform or major feature, or announcing a formal partnership with a known hospital, clinic, or insurance provider. Other strong topics are achieving significant regulatory milestones (like specific HIPAA or SOC 2 certifications), publishing original research or data reports on the pharmacy industry, or appointing a high-profile executive or advisor to your team. Announcements that are purely promotional or lack a specific news hook, such as 'we're offering a new discount,' are often rejected by editors and do not perform well. The key is to report real news, not just marketing.

Editors reject press releases that read like advertisements or fail to meet standard formatting guidelines. To avoid rejection, write in a neutral, third-person tone. State the facts of your announcement clearly and avoid hype words like 'game-changing,' 'revolutionary,' or 'world's best.' Your release must have a clear news angle. A new funding round, a product launch, a partnership, or a data report are all valid news. A release that only describes your company's features without any new event will likely be flagged as an ad. Also, ensure you include a contact person and a boilerplate 'About [Your Company]' section at the end. Our AI-powered editor helps guide you through this process, ensuring your release meets the structural and content requirements of major news outlets before it's even submitted.

Yes, it helps significantly by providing third-party validation. When a potential hospital partner or a regulator is evaluating your pharmacy tech company, they will search for you online. Finding credible coverage on sites like Business Insider or MarketWatch builds immediate trust and legitimacy. This coverage acts as a permanent digital footprint, confirming your company's key milestones and announcements. It's a powerful signal that you are a real, established business, not just a new website. For partners, it de-risks the decision to work with you. For regulators, it shows a history of transparent communication. While a single press release won't close a deal on its own, it is a critical piece of the credibility puzzle that supports sales, partnerships, and regulatory conversations in the healthcare sector.