Get featured on Phishing Protection Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's a significant time commitment. The process involves building media lists, finding journalist contacts, crafting personalized pitches for each one, and relentless follow-up. Success rates are often low without pre-existing relationships, and it takes time away from building your product and talking to customers. Doing it yourself is free in terms of cash, but the opportunity cost is high. Using a distribution service automates the placement part, letting you focus on crafting the announcement itself. It's a way to get the benefits of PR without the manual labor of pitching.

The cost varies dramatically based on the method. Pitching journalists yourself is technically free but costs you significant time. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no guaranteed results. Press release distribution services offer a one-time fee for guaranteed placements. This is a more predictable and affordable option for getting your news out. Our packages are designed to provide a clear ROI without a long-term contract. You can see our current one-time pricing on our packages page.

With a distribution service, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our network of 350+ media outlets begins, with most features appearing live within 24 to 48 hours. You receive a full PDF report with live links within 3 business days, allowing you to immediately use the coverage in your marketing and sales efforts.

Announcements with concrete, verifiable news perform best. For Phishing Protection, this includes new funding rounds, achieving major security certifications (SOC 2, ISO 27001), publishing a proprietary threat intelligence report with unique data, or announcing a major integration partner like a large MSP or email platform. Product updates are also effective if they solve a new, specific problem, such as "New AI Model Detects and Quarantines Business Email Compromise Attacks in Real-Time." Avoid purely marketing-focused announcements that lack a genuine "news" element, as they are often rejected by editors.

Editors reject releases that read like advertisements, lack a clear news angle, or make unsubstantiated claims. To avoid rejection, write in a neutral, third-person tone. Start with a strong headline that summarizes the news, and make sure your first paragraph answers who, what, when, where, and why. Focus on facts, not hype. Instead of "revolutionary new platform," say "platform that reduces phishing click-through rates by 40% in pilot studies." Always include a quote from a key executive and a standard "About [Your Company]" boilerplate at the end. Our AI-powered editor helps guide you through this structure to ensure compliance with publisher guidelines.

Yes, but indirectly. An enterprise security buyer won't likely discover you from a press release alone. However, when they are evaluating your solution, seeing "As Seen On Business Insider, AP News, and Yahoo Finance" on your website provides crucial third-party validation. It de-risks the decision for them. This social proof signals that your company is established and credible. During a long sales cycle, you can share links to the coverage to reinforce your key messages. It's a trust signal that helps you stand out from unknown competitors and supports your sales team's efforts to close high-value deals.