Get featured on Podcasting Media Outlets in 48 hours

Yes, and many successful hosts start this way. Doing your own PR involves building relationships with journalists, podcasters in your niche, and potential guests. You can manually pitch your story, but it's incredibly time-consuming and offers no guarantee of coverage. Building a media list and writing effective pitches can take hundreds of hours. A more efficient DIY approach is to use a distribution service for major announcements. You write the release (or use a tool to help), and the service handles the submission and guarantees placement. This frees you up to focus on creating great content for your show while still securing the media logos and backlinks you need.

The cost varies widely based on the approach. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of several thousand dollars with no guaranteed results. Doing it yourself is technically free but requires a massive investment of time in building lists, writing pitches, and networking, with a low success rate. Press release distribution services offer a middle ground. You pay a one-time fee for a specific package that guarantees your announcement is published on a set number of media sites. This provides a predictable outcome for a fixed cost. You can view our current packages and one-time pricing for specific deliverable guarantees.

With a distribution service like Mediaboost, the process is fast. After you submit your press release, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication on our media network begins, with most features appearing within 24 to 48 hours. You will receive a full report with live links to your articles within 3 business days of your release going live. This allows you to quickly capitalize on the news, update your website with "As Seen On" logos, and share the coverage with your audience and potential sponsors while the announcement is still fresh.

The most successful announcements are tied to concrete, newsworthy events. For podcasts, this includes launching a new season with a compelling theme, hitting a significant listener or download milestone (e.g., 100k, 500k, 1M downloads), or announcing a high-profile guest that is a recognized name in your industry. Other strong angles include releasing original data from a listener survey, announcing a major sponsorship or brand partnership, or winning a podcasting award. The key is to move beyond "we have a great podcast" and focus on a specific, verifiable piece of news that demonstrates momentum and relevance.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, never use overly hyped language like "revolutionary" or "game-changing." Instead, state facts. The headline and first paragraph must clearly state the news. For a podcast, this means "announces new season" or "surpasses X downloads," not "listen to the best podcast." Your release must be formatted correctly, written in the third person, and contain a verifiable news hook. It should also be free of grammatical errors. Our AI-powered editor guides you through this process, helping you structure your announcement to meet standard editorial guidelines required by outlets like AP News and MarketWatch.

Press coverage works indirectly to get more listeners. While a single press release won't cause a massive, immediate spike in downloads, it builds the long-term credibility and authority that drives sustained growth. When potential listeners see your podcast featured on sites like Business Insider or Yahoo Finance, it signals quality and trustworthiness, making them more likely to give your show a try. Furthermore, the backlinks from these placements improve your website's SEO, helping new listeners discover you through Google searches. This social proof is also critical for attracting high-profile guests, whose own audiences can then become your new listeners. It's a foundational piece of the growth puzzle.