Get featured on Productivity Media Outlets in 48 hours

Yes, you can, but it is extremely time-consuming. The process involves building a list of hundreds of journalists who cover productivity and SaaS, finding their contact information, and sending personalized pitches for every announcement. Journalists receive hundreds of these pitches daily, so the success rate is very low. While it's possible, most founders find their time is better spent on product development and customer acquisition. A distribution service automates the outreach and publication process, guaranteeing the results and saving you dozens of hours of manual work.

The cost varies widely across the industry. The DIY approach is technically free but costs dozens of hours of your time with no guarantee of success. The most expensive route is a traditional PR agency, which typically requires a monthly retainer of several thousand dollars, also with no guaranteed results. Press release distribution services offer a middle ground, providing guaranteed placements across a wide network for a one-time fee. This is often the most efficient option for announcing specific news like a feature launch or user milestone. You can see our current package options and pricing on our packages page.

With a distribution service, the process is very fast. Once you submit your press release and it passes our editorial team's review for compliance with publisher guidelines, publication on media outlets like AP News and Benzinga typically happens within 24 to 48 hours. You will receive a full PDF report with live links to all your placements within 3 business days. If your package includes startup directory submissions to sites like G2 and BetaList, those placements can take up to two weeks to go live, as they have their own distinct review processes.

Announcements with concrete data and clear user impact perform best. This includes launching a novel AI-powered feature, securing a major integration with a platform like Microsoft Teams, reaching a significant user count (e.g., 500,000 users), or publishing an original data report based on your user activity (e.g., "The State of Remote Work Productivity"). Vague announcements about "improving workflows" or minor bug fixes are less effective. Editors and readers want to see tangible news that affects a large number of people or introduces a genuinely new capability to the market.

Stick to a factual, third-person tone and avoid promotional language. Hype words like "revolutionary," "game-changing," or "seamless" are red flags for editors. Your headline must be a verifiable statement of fact, not a marketing slogan. For example, "Productivity App 'TaskFlow' Launches AI-Powered Project Scheduler" is good. "TaskFlow Revolutionizes Project Management" will be rejected. Ensure your release is properly formatted with a dateline, contact information, and a boilerplate "About" section. Our AI-powered editor guides you through this structure to ensure your release meets publisher guidelines before it's submitted.

Yes, it provides significant third-party validation. When investors see your app featured on credible sites like Yahoo Finance and Business Insider, it acts as a powerful signal that you have market traction and can generate buzz. Including an "As Seen On" banner in your pitch deck provides instant credibility before you even start speaking. Beyond the logos, the content of the release, which announces a key milestone like user growth or a successful beta, provides concrete evidence of your progress. You can directly reference this coverage during fundraising conversations to substantiate your claims.