Get featured on Recycling Media Outlets in 48 hours

Yes, a founder can do their own PR, but it requires significant time and effort with a low probability of success for 'earned media'. This involves researching relevant cleantech and environmental journalists, building relationships over weeks or months, and crafting personalized pitches for each one. Most founders find this distracts from core business activities like product development and sales. Using a press release distribution service is a more efficient form of DIY PR. You write the announcement (our AI editor can help), and the service handles the complex and time-consuming distribution process, guaranteeing placement and providing a report with live links. This allows you to control the narrative while saving dozens of hours.

The cost varies widely based on the method. Doing it yourself by manually pitching journalists is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guaranteed results. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. These services provide a scalable way to get your news published on credible outlets without the high cost or uncertainty of an agency. Our packages are designed to fit different needs, from directory listings to widespread media coverage. You can see current one-time pricing on our packages page.

After you submit your press release, our editorial team reviews it for compliance with publisher guidelines. This review is typically completed within one business day. Once approved, publication on our media network begins. You can expect to see your story live on hundreds of outlets, including major names like Yahoo Finance and Benzinga, within 24 to 48 hours. We deliver a full PDF report with all the live URLs within three business days of the start of the campaign.

The most successful announcements are tied to concrete, verifiable milestones. For recycling tech companies, this includes securing a significant funding round, launching a new technology with quantifiable improvements (e.g., 'increases aluminum sorting efficiency by 25%'), or signing a contract with a major municipality or corporation. Other strong topics include publishing proprietary data on waste streams, achieving a key certification (like e-Stewards or R2), or announcing a partnership that expands your operational footprint. Announcements that are purely promotional or lack a specific news hook are less effective and may be rejected by editors.

Editors reject releases that read like advertisements or lack newsworthiness. To avoid this, write in the third person and adopt a neutral, factual tone. Your headline must be a statement of fact, not a marketing slogan. For example, 'EcoSort Tech Raises $5M Series A' is good; 'EcoSort Tech is Revolutionizing Recycling' is bad. Ensure your release is centered on a single, timely event. Avoid excessive jargon and buzzwords. Crucially, your announcement must not make unsubstantiated claims or guarantees. Every statement should be verifiable. Our editorial team reviews each release to help ensure it meets publisher guidelines before submission.

Yes, it directly supports those goals by building third-party credibility. When a procurement officer from a city or an analyst at a VC firm researches your company, they will find your announcements on sites like AP News, MarketWatch, and Business Insider. This coverage acts as a powerful signal of legitimacy and market validation. Seeing your company featured on trusted financial and news outlets reduces their perceived risk. It shows that you are a serious entity with real milestones. While a press release alone won't close a deal, it provides the critical social proof needed to open doors and build the trust required to secure contracts and investment.