Get featured on Logistics Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building media lists, finding editor contacts, crafting personalized pitches, and following up relentlessly. The success rate is often low, as your emails are competing with hundreds of others from professional publicists. While you can save money, the time spent on manual outreach is often better spent on product development or sales. Most founders find it's not an effective use of their time. Using a distribution service is a form of "doing your own PR" but with a tool that guarantees results, saving you from the manual, often fruitless, work of individual pitching.

The cost varies dramatically based on the method. Pitching journalists yourself is technically free, but has a high time cost and low success rate. Hiring a traditional PR agency is the most expensive option, typically involving retainers of $5,000 to $15,000 per month with no guarantee of publication. Press release distribution services offer a more predictable and affordable alternative. These services operate on a one-time fee basis per release, with costs depending on the reach and prestige of the media outlets in the package. This model provides guaranteed placements without a long-term contract. For specific pricing on guaranteed distribution to hundreds of sites, including major business and finance outlets, you can view our packages.

With a distribution service, the process is very fast. After you submit your press release and it passes a quick editorial review for compliance with publisher guidelines, publication begins almost immediately. For our media packages, features typically start appearing within 24 to 48 hours. You receive a full report with live links to all placements within 3 business days. This speed is a major advantage over traditional PR, where landing a story can take weeks or months of pitching and follow-up.

The most successful announcements are tied to concrete, verifiable events. For logistics tech, this includes Series A/B/C funding rounds, acquisitions, partnerships with established carriers or 3PLs, launching in a new geographic market, and releasing significant new technology like an AI-powered routing engine or a new warehouse automation system. Announcements backed by data also perform well. For example, "Our platform saved clients an average of 15% on freight costs in Q1" is much stronger than "Our platform saves money." Avoid purely promotional releases about "new and improved" features without a clear, impactful hook. Editors and readers want to know what's new and why it matters to the supply chain industry.

Stick to a professional, factual tone and a standard format. Avoid hype words like "revolutionary," "game-changing," or "disruptive." Publishers have strict guidelines and will reject releases that read like advertisements. The content must be presented as objective news. Your release must be based on a real, newsworthy event. A funding round, a new executive hire, a partnership, or new data are all valid. A release that is just a sales pitch for your TMS platform will be rejected. Our AI-powered editor helps guide you, and our editorial team reviews every release before submission to ensure it meets publisher standards, significantly reducing the risk of rejection.

Yes, but indirectly. An enterprise buyer won't read an article on AP News and immediately sign a contract. However, media coverage builds crucial credibility during the long sales cycle. When a prospect is evaluating your solution against competitors, seeing "As Seen On Business Insider, Yahoo Finance" on your website acts as a powerful trust signal. It demonstrates that you are an established, recognized player in the industry. You can include links to these articles in your sales decks and follow-up emails to reinforce your company's legitimacy and market validation. For enterprise sales, where trust and risk-mitigation are paramount, this third-party validation from respected media outlets can be a deciding factor.