Get featured on Sales Enablement Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's extremely time-consuming with a low success rate. The process involves building a media list, finding journalists who cover sales technology, crafting personalized pitches for each one, and conducting endless follow-ups. Most founders find that the time spent on manual outreach is better invested in product development or talking to customers. Using a service with an AI-powered editor and an established distribution network automates the most difficult parts of the process. You provide the core details of your announcement, and the platform helps you format it correctly and guarantees it gets published. This approach allows you to get the benefits of PR without the massive time commitment of a DIY campaign.

The cost varies significantly based on the approach. A DIY approach is technically free but costs you dozens of hours in manual labor with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically costing $5,000 to $15,000 per month on a retainer contract. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. This is often the most efficient option for a sales tech company looking to announce a funding round, product launch, or partnership. The cost depends on the number and quality of the outlets. You can view our current one-time package pricing for specific numbers.

The timeline depends on the service. With Mediaboost, the process is fast and predictable. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our media network begins immediately. You can expect your announcement to appear on 350+ news sites, including outlets like AP News and Benzinga, within 24 to 48 hours. We deliver a full PDF report with all the live links within 3 business days of your order, so you can start using your new media assets right away.

The most successful announcements are tied to concrete, verifiable events. Vague claims about being 'the best' platform are always rejected. Instead, focus on news with a clear hook. For Sales Enablement companies, this includes securing a new funding round, launching a significant new feature (especially one using AI), announcing a strategic partnership or integration with a major player like a CRM, or publishing original research with compelling data about sales trends. Customer milestones can also be effective, such as being adopted by a well-known enterprise client or reaching a significant user metric (e.g., '10,000 sales teams now use...'). The key is to anchor your story in a specific, newsworthy event.

Editors reject press releases that read like advertisements or lack a genuine news angle. To avoid rejection, never use overly hyped marketing language like 'game-changing,' 'revolutionary,' or 'world-leading.' Instead, be factual and objective. Your headline must clearly state the news, not just your company's name and tagline. The release must be structured properly: headline, dateline, introduction (who, what, when, where, why), body paragraphs with more detail, a CEO quote, an 'About Us' section, and media contact info. Our AI-powered editor guides you through this structure, ensuring your release meets the formatting and content standards required by outlets like Yahoo Finance and Business Insider.

Yes, it helps significantly, but indirectly. An enterprise buyer at a large company is unlikely to discover your Sales Enablement tool from a single press release. However, when your sales team engages them, that buyer and their procurement team will absolutely perform due diligence on your company. When their search reveals coverage on trusted sites like MarketWatch, Business Insider, and AP News, it validates your company as a legitimate and credible vendor. This social proof de-risks the purchasing decision. It builds trust, shortens the sales cycle, and gives your champions inside the organization the third-party validation they need to advocate for your solution. It's a crucial element for moving large deals across the finish line.