Get featured on Security Operations Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it's a significant time commitment. The process involves building a media list, finding journalists who cover cybersecurity, crafting personalized pitches for each one, and following up relentlessly. The success rate is often very low. While DIY is free, the opportunity cost is high. Your time might be better spent on product or sales. Using a distribution service automates the outreach and guarantees publication, letting you focus on your core business while still securing the media coverage you need.

The cost varies widely based on the approach. Doing it yourself is technically free but costs your time. Hiring a traditional PR agency is the most expensive option, often involving monthly retainers of several thousand dollars without guaranteed results. Press release distribution services offer a middle ground with one-time fees for specific packages. This provides a predictable cost for guaranteed placements. For current pricing on packages that include directory listings and media outlet syndication, you can view our packages page.

With a distribution service like MediaBoost, the process is fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication on our media network, including outlets like Benzinga and StreetInsider, typically begins within 24 to 48 hours. You receive a full report with live links within 3 business days, allowing you to leverage your new coverage almost immediately.

Announcements that signal trust, growth, and innovation perform best. For Security Operations, this includes achieving key compliance milestones (SOC 2, ISO 27001, FedRAMP), securing a new funding round, or forming a strategic partnership with a major enterprise tech company. Publishing original research, such as a quarterly threat landscape report, also works very well. This positions your company as an authority. Product feature announcements are less effective unless they solve a major, well-known industry problem in a novel way.

Editors reject releases that read like advertisements or lack newsworthy information. To avoid this, write in a neutral, third-person tone. Focus on facts, data, and the impact of your news. Use quotes to add opinion, but keep the main body of the release objective. Ensure your release is properly formatted with a clear headline, dateline, and company boilerplate. Most importantly, avoid excessive hype, superlatives like 'game-changing', and direct calls to action. Our AI-powered editor helps you format your release and check for common issues before submission.

Yes, absolutely. Enterprise buyers, especially for a critical function like Security Operations, are extremely risk-averse. They need to trust that your solution is credible, stable, and vetted. Seeing your company featured on sites like Yahoo Finance or Business Insider provides powerful third-party validation. This coverage acts as a trust signal that de-risks the purchasing decision. It's not about a buyer reading the article and immediately signing a contract. It's about that coverage being a key piece of evidence in their due diligence process, helping you stand out from competitors and shorten the sales cycle.