Get featured on SEO Media Outlets in 48 hours

Yes, but it's a significant time investment. Doing your own PR involves building lists of relevant journalists, crafting personalized pitches for each one, and conducting persistent follow-up. Even with all that effort, there is no guarantee of getting any coverage. Using a distribution service automates the outreach and guarantees publication. This allows you to get the backlinks and social proof you need in a predictable way, freeing up your time to focus on building your product and talking to customers.

The cost spectrum is wide. Doing it yourself is technically free but costs you dozens of hours with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer. Press release distribution services provide a middle ground, offering guaranteed placements for a one-time fee. This model avoids high recurring costs and is designed for companies that need to secure coverage for a specific announcement. You can see our current packages and specific pricing on our website.

The process is very fast once your press release is written and approved by our editorial team. We guarantee publication on our media network within 24 to 48 hours of approval. You will receive a comprehensive PDF report containing live links to all your placements, along with backlink data and DR scores, within 3 business days of your campaign starting. This allows you to quickly see the results and share the coverage with your team and stakeholders.

Announcements backed by data, novelty, or significant business impact perform best. For an SEO tool, this means publishing original research (e.g., a study on SERP volatility), launching a genuinely new feature (like AI-driven content optimization), or announcing a major partnership with a well-known marketing platform. Generic announcements like "new website design" or "minor bug fixes" are less newsworthy and will not gain traction. The key is to have a real story that provides value to the reader, not just your company.

Publishers reject releases that read like advertisements. To avoid this, write in a neutral, third-person tone and stick to the facts. Your release should answer the questions: who, what, when, where, and why. Avoid hype words like "game-changing," "revolutionary," or "world's best." Focus on the newsworthy event itself. Our AI-powered editor is designed to help you conform to these journalistic standards, guiding you to craft a release that is factual, well-structured, and much more likely to be accepted by editors across the network.

Yes, it's a critical trust signal for high-value clients. Enterprise buyers are risk-averse; they need to see external validation before committing to a new tool. When their procurement or marketing teams research your platform, finding features on sites like Business Insider, MarketWatch, or AP News provides powerful third-party endorsement. This social proof de-risks the decision, shortens the sales cycle, and differentiates you from competitors who lack the same level of public credibility. It shows you are an established, authoritative player in the market.