Get featured on Streaming Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's a significant time commitment with a steep learning curve. The process involves building media lists, crafting personalized pitches for hundreds of journalists, and conducting endless follow-ups. The success rate is often very low, as journalists are inundated with requests. While DIY is free, it takes focus away from building your product and acquiring content. Using a distribution service automates the submission part of the process, guaranteeing publication on hundreds of sites. Our AI-powered editor also helps you write a release that meets editorial guidelines, saving you from common mistakes.

The cost varies dramatically. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guarantee of placement. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. These services have different package tiers based on the number and quality of the media outlets included. You can see our current packages and transparent, one-time pricing on our pricing page.

With a distribution service, the process is very fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication begins immediately. You can expect your press release to appear on hundreds of media outlets, including major names like AP News and Yahoo Finance, within 24 to 48 hours. A full report with live links is delivered within 3 business days.

Announcements with concrete, verifiable news perform best. For streaming platforms, this includes launching a new and exclusive content library, securing a major partnership with a studio or creator, reaching a significant and specific user milestone (e.g., '1 million hours streamed'), or introducing a novel technology feature that improves the viewing experience. Announcements about funding rounds, launching in a new country, or introducing a new pricing tier (like an ad-supported plan) are also highly effective. Vague marketing announcements without a specific news hook are often rejected by editorial teams.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid this, focus on one specific, newsworthy event. Use a standard press release format with a clear headline, dateline, and an introductory paragraph that summarizes the key information (who, what, when, where, why). Write in the third person and maintain a professional, objective tone. Include a quote from a key figure, but avoid hype words like 'revolutionary' or 'game-changing'. Most importantly, provide all the necessary information for a reader to understand the announcement without visiting your website. Our AI-powered editor guides you through these requirements to ensure compliance.

Directly, a single press release won't cause a massive, immediate spike in subscribers. Its primary benefit is building the credibility and trust that leads to conversions over time. When a potential user sees your platform featured on sites like Business Insider or MarketWatch, it removes doubt and signals that you are a legitimate and noteworthy service. This social proof is a powerful conversion tool on your landing page. Furthermore, the high-authority backlinks from these placements improve your SEO, helping you rank higher in Google when users search for new streaming options. This increased visibility drives qualified organic traffic, which in turn leads to more subscribers.