Get featured on Supply Chain Visibility Media Outlets in 48 hours

Yes, it's possible to manually build media lists, research journalists, and send personalized pitches. This approach is free in terms of money but extremely expensive in terms of time and effort, with no guarantee of any coverage. If you have a critical announcement, like a funding round or a major partnership, relying on DIY PR is risky. A distribution service removes the uncertainty by guaranteeing placement on a wide network of sites, ensuring your news gets the visibility and SEO benefits it needs.

The cost spectrum for PR is broad. At one end, DIY outreach is free but time-intensive and unreliable. At the other end, a traditional PR agency requires a monthly retainer, often starting at $5,000, for strategic counsel without guaranteed placements. Press release distribution services occupy the middle ground, offering a one-time fee for a package of guaranteed placements. This model is typically the most cost-effective for tech SMBs needing to announce specific milestones like product launches or partnerships. For our current one-time package pricing, please see our packages page.

Using a distribution service significantly speeds up the process. Once you submit your press release and it passes the editorial review for publisher guideline compliance, publication begins quickly. Media features on sites like AP News and Benzinga typically go live within 24 to 48 hours. You will receive a full PDF report containing live URLs, backlink data, and domain rating scores for each placement within 3 business days of the campaign starting. Directory placements can take up to two weeks to be fully processed and appear.

Announcements with tangible, verifiable impact perform best. News that involves other well-known entities or hard numbers is always more compelling to editors and readers. This is not the place for soft announcements about internal promotions or minor website updates. Focus on securing a significant funding round, announcing a partnership with a well-known logistics or retail company, releasing data-backed case studies showing significant ROI (e.g., cost savings, efficiency gains), or launching new technology that solves a specific industry problem like cold chain monitoring.

Adhere strictly to the standard press release format and maintain an objective, newsworthy tone. Avoid marketing jargon, superlatives like 'game-changing,' and any claims you cannot substantiate with data. The release must be about actual news, not an advertisement disguised as one. Focus on a single, clear announcement. Structure it with a compelling headline, a dateline, an introductory paragraph summarizing the key facts, and subsequent paragraphs providing detail and quotes. Our AI-powered editor is designed to help you format your release correctly and meet publisher guidelines to avoid rejection.

Yes, it provides crucial third-party validation that is often the tipping point in a competitive sales process. When an enterprise buyer is evaluating your platform against several others, seeing your company featured on credible sites like Business Insider or MarketWatch acts as a powerful trust signal. It demonstrates stability, credibility, and market relevance. This reduces the perceived risk for the buyer and gives your sales team a powerful piece of collateral to use. It moves the conversation from 'Who are you?' to 'I've seen your company mentioned before.'