Get featured on Test Preparation Media Outlets in 48 hours

You can, but it's a significant time investment with a low probability of success. Doing your own PR involves building a media list, finding journalist contacts, writing personalized pitches, and conducting endless follow-ups. Most founders find this distracts from building their actual product. Even after all that work, there's no guarantee of publication, as your pitch is competing with thousands of others. A distribution service automates this entire process and guarantees placement, allowing you to focus on improving your test prep platform and serving your students.

The cost varies widely. Doing it yourself is "free" in terms of cash but costs dozens of hours of founder time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars. Press release distribution services offer a middle ground with one-time fees for guaranteed placements. This model is designed for startups that need specific outcomes like social proof and SEO without a long-term financial commitment. You can view our current one-time package pricing on our packages page.

With a distribution service like MediaBoost, your press release can be published very quickly. After you submit your announcement and it passes our editorial review, which checks for compliance with publisher guidelines, publication on our media network begins. Features on major news outlets like AP News, Benzinga, and MarketWatch typically appear within 24 to 48 hours. You will receive a full PDF report with live links to all your placements within 3 business days, allowing you to immediately add social proof to your site.

Announcements with tangible data or clear student impact perform best. This includes news about achieving a significant student success metric (e.g., "average score increase of 150 points"), launching innovative technology (like an adaptive learning algorithm), or securing a major partnership with an educational institution. Releasing a data report, such as "New Study Reveals Top Mistakes Students Make on the Digital SAT," also works well. Generic news like a minor website update or hiring a non-executive employee will likely be rejected by editors as not newsworthy.

Stick to a factual, objective tone and avoid marketing hype. Editors reject releases that read like advertisements. Phrases like "game-changing," "revolutionary," or "world's best" are immediate red flags. The release must announce actual news. Focus on the "who, what, when, where, and why" of your announcement. Ensure you have a clear, concise headline and include a quote that adds human perspective. Our AI-powered editor guides you through this process, helping you format your release to comply with standard editorial guidelines.

Yes, but indirectly. A student or school administrator won't likely read an article on Business Insider and immediately sign up. The value comes from using that placement as social proof on your own website, in emails, and in marketing materials. Seeing that your test prep platform was featured on trusted news sites builds credibility and reduces friction in the decision-making process. For schools or institutional partners, this third-party validation signals that your company is legitimate and established, making them more likely to engage in partnership discussions.