Get featured on Threat Intelligence Media Outlets in 48 hours

Yes, you can, but it's a significant time investment. Doing your own PR involves building lists of relevant cybersecurity journalists, crafting personalized pitches, and conducting extensive follow-up. The success rate is often very low, and you have no guarantee of coverage. A distribution service is a "do-it-with-me" approach. You write the core announcement, and we handle the technical formatting, submission, and syndication to hundreds of outlets. It's a practical middle ground for founders who want results without hiring an agency or spending weeks pitching.

The cost varies widely based on the approach. Doing it yourself is technically free but costs significant time. Hiring a PR agency is the most expensive option, typically involving a multi-thousand dollar monthly retainer with no guaranteed placements. Press release distribution services offer a middle ground with one-time fees. The price depends on the number and quality of the outlets in the network. We offer several packages to fit different budgets and goals, which you can see on our pricing page.

With a distribution service like Mediaboost, the process is very fast. After you submit your press release through our editor, it goes to our editorial team for a compliance review. Once approved, publication to our media network begins. You can expect to see your announcement live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full report with all the live URLs within 3 business days.

Announcements with broad relevance and tangible data perform best. This includes new threat research reports with surprising statistics, partnerships with major corporations, significant funding rounds, and acquisitions. Announcements about minor product updates or new hires (unless it's a C-level executive from a famous company) are less effective. The key is to provide news that has an impact beyond your own company, offering value to the wider cybersecurity and business community.

Stick to a factual, objective tone and avoid marketing hype. Publishers reject releases that read like advertisements, use excessive jargon without explanation, or make unsubstantiated claims like "the best" or "most advanced." Ensure your release is based on a single, newsworthy event. It must be properly formatted with a clear headline, dateline, and company contact information. Our AI-powered editor and editorial review process are designed to help you meet these guidelines and ensure your release is accepted.

Yes, it directly addresses risk and builds credibility. Enterprise buyers and investors are making high-stakes decisions. Seeing your company featured on trusted sites like Business Insider, AP News, or Yahoo Finance acts as a powerful third-party validation. It signals that you are a serious, vetted player in the market. This social proof can shorten sales cycles with skeptical CISOs and give investors the confidence to move forward. It's not just about vanity; it's a tangible asset in your sales and fundraising toolkit.