Get featured on Travel Media Outlets in 48 hours

Yes, a founder can definitely do their own PR, but it's a significant time commitment. The process involves researching hundreds of journalists, finding their contact information, crafting personalized pitches for each one, and conducting endless follow-ups. Even with all that effort, there are no guarantees of coverage. For founders who need guaranteed results quickly, a distribution service is a more efficient use of time and capital. It allows you to focus on building your travel product while the service handles the placement and reporting.

The cost varies widely based on the method you choose. Doing it yourself is technically free but costs hundreds of hours of your time. Hiring a traditional PR agency is the most expensive route, with retainers starting at $5,000 per month. Press release distribution services offer a middle ground, with one-time fees for specific packages that guarantee a set number of placements. This provides a predictable cost and outcome. You can see our current one-time package pricing on our packages page.

The process is very fast. Once you submit your press release and it passes our editorial review for publisher compliance, publication begins. Your announcement will appear on hundreds of media outlets, including major names, within 24 to 48 hours. We deliver a full PDF report containing live links to all your placements, along with backlink data and domain scores, within three business days of the campaign starting. Directory placements can take up to two weeks to go live.

Editors and readers respond to news with tangible impact. Generic claims of being 'the best' are ignored. The most successful announcements are tied to concrete, verifiable events. For travel tech, this includes: securing a significant funding round (e.g., '$5M Series A'), a major product launch with unique features (e.g., 'launches carbon footprint calculator for flights'), a strategic partnership with a well-known brand (e.g., 'partners with Marriott Bonvoy'), or publishing a unique data report ('New study reveals 50% of Gen Z prefer solo travel').

The key is to remove the marketing hype and write like a journalist. Use a neutral, third-person tone and stick to the facts. Avoid subjective, promotional language like 'revolutionary,' 'game-changing,' or 'seamless experience.' Instead of saying your platform is 'the best,' state what it does. For example, instead of 'our cutting-edge app simplifies trip planning,' write 'The new app allows users to book flights, hotels, and rental cars from a single interface.' This factual, objective style is what publishers require.

Yes, it's one of the primary benefits. For partners like airlines, hotels, or tour operators, seeing your company featured on sites like Business Insider or MarketWatch provides crucial third-party validation. It signals that you are a credible and established business, reducing their perceived risk of partnership. For investors, a portfolio of media coverage demonstrates traction and market validation. It's a tangible asset you can include in your pitch deck that proves your travel tech company is making an impact and is worthy of their capital.