Get featured on User Research Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR. This involves creating a media list of tech and product journalists, crafting personalized pitches, and conducting follow-ups. It's a 'free' path in terms of cash, but it costs a significant amount of time and effort with no guarantee of placement. Using a distribution service is the alternative for founders who value speed and predictability. It outsources the 'distribution' part of PR, ensuring your announcement gets published so you can focus on building your product and talking to users.

The cost exists on a spectrum. At one end, doing it yourself is free but highly time-consuming with no guaranteed outcome. At the other end, hiring a traditional PR agency costs thousands of dollars per month on a retainer, which is often too expensive for startups. Press release distribution services like Mediaboost occupy the middle ground. They offer one-time, package-based pricing for guaranteed placements, providing a predictable and affordable way to get your news published. You can view our current packages and pricing for the most up-to-date information.

The process is very fast. Once you submit your press release through our platform and it passes the editorial review for compliance, publication begins. You can expect to see your story live on hundreds of media outlets, including major sites, within 24 to 48 hours. A full report containing live links to your articles, along with backlink data and DR scores for each publication, is delivered to you within 3 business days. Directory placements, if included, can take up to 2 weeks to fully populate.

The most successful announcements are concrete and newsworthy. Generic claims like 'we're the best platform' are ignored. Instead, focus on tangible events that signal momentum and innovation. Strong examples include: launching a new platform with a novel feature (e.g., AI-driven participant screening), publishing a data-rich industry report with surprising findings, announcing a successful funding round, or securing a major, name-brand enterprise customer. These stories provide real news for journalists and readers.

Editors reject releases that read like advertisements. To avoid this, write in a formal, third-person tone. Your headline must state actual news, not just a marketing slogan. Avoid excessive jargon, hype words ('revolutionary', 'game-changing'), and exclamation points. The release must have a clear news angle. Why should someone outside your company care about this today? Our AI-powered editor helps guide you through this process, automatically checking for common red flags to ensure your release meets publisher guidelines before submission.

Absolutely. Enterprise sales cycles are long and involve multiple stakeholders, including procurement and security teams who are tasked with minimizing risk. They actively look for external validation to prove your company is stable and legitimate. Seeing your company's name on AP News, Business Insider, or Yahoo Finance acts as powerful social proof. It's a credibility signal that de-risks the decision for the buyer. Placing those 'As Seen On' logos on your website can significantly shorten the trust-building phase of the sales process.