Get featured on UX Design Media Outlets in 48 hours

Yes, a founder or designer can absolutely handle their own PR, but it requires significant time and effort. The DIY approach involves building media lists, crafting personalized pitches to journalists, and conducting persistent follow-up. The success rate is often low, as journalists receive hundreds of pitches daily. Using a service with an AI-powered editor can streamline the writing process, and distribution automates the outreach. This allows you to focus on the message (your newsworthy announcement) while the service handles the logistics of publication, making it a more efficient option for busy teams.

The cost varies widely based on the approach. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars. Pitching journalists yourself is technically free but has a high cost in terms of your time and effort with no guaranteed outcome. Press release distribution services offer a more predictable, one-time cost. Instead of a retainer, you pay per campaign for guaranteed placements across a network of media outlets. You can see our current package pricing for specific costs and deliverable guarantees.

With a distribution service, the process is fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication begins. Features on media outlets like AP News or Benzinga typically appear within 24 to 48 hours. You receive a full report with live links to all your placements within 3 business days of the campaign starting. If your package includes startup directory submissions, those placements can take up to two weeks to be fully processed and appear.

Announcements with concrete, verifiable information perform best. This includes launching a new, specialized service (e.g., "AI-powered UX auditing"), publishing original research with surprising data, winning a contract with a well-known brand, or completing a successful, measurable project detailed in a case study. Vague announcements like "new website launch" or "hiring a new designer" are less effective. The key is to anchor your news to something that provides value or interest to an external audience, not just your internal team.

Editors reject releases that read like advertisements or lack newsworthiness. To avoid this, write in a neutral, third-person tone. Your headline must be a factual statement, not a marketing slogan. For example, "Agency X Launches Accessibility Audit Service," not "The Best New Way to Audit Your Website." Ensure your release is free of hype words like "game-changing" or "revolutionary." Stick to verifiable facts, numbers, and direct quotes. Our AI-powered editor helps guide you through these requirements to ensure your release meets publisher guidelines before submission.

Yes, but indirectly. A potential client is unlikely to read an article on Yahoo Finance and immediately hire you. The value comes from using that coverage as a tool for building trust and credibility during your sales and marketing process. You can add "As Seen On" logos to your website, feature media links in your proposals, and share the coverage on social media. This third-party validation from a trusted source makes a potential client more likely to choose you over a competitor who lacks that same level of authority. It's a powerful trust signal that shortens the sales cycle.