Get featured on Vulnerability Management Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building media lists, crafting personalized pitches for security and tech reporters, and relentless follow-up. The response rate is often very low, and it can take months to secure a single mention. While it's possible, most founders find their time is better spent on product and sales. Using a distribution service automates the placement part, allowing you to get the credibility benefits of media coverage without dedicating hundreds of hours to manual outreach.

The cost varies widely based on the approach. DIY outreach is technically free but costs you significant time. Traditional PR agencies charge monthly retainers, typically starting at $5,000, without guaranteeing any specific number of placements. Press release distribution services operate on a one-time fee per announcement. This model provides cost certainty and guaranteed outcomes. The price depends on the number and quality of the outlets in the package. You can view our current packages and pricing for a clear breakdown of the investment.

With a distribution service, the process is very fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication across our media network begins immediately. You can expect to see your article live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full report with all the live links within 3 business days.

Announcements with concrete, verifiable news perform best. This includes publishing original research or a threat report, securing a significant funding round, announcing a strategic partnership with a major tech company, or achieving a critical compliance milestone like FedRAMP authorization. Vague announcements about 'improving our platform' or hiring a non-C-level executive tend to get less traction. The key is to anchor your news to a specific event that demonstrates momentum, expertise, or market validation. This gives editors a tangible reason to publish.

Editors reject releases that read like advertisements or lack genuine news. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly, and the first paragraph should summarize the who, what, when, where, and why. Avoid excessive jargon, hype words like 'revolutionary' or 'game-changing,' and direct calls to action like 'Buy now.' Instead, provide factual details about your announcement. Include a quote from a key executive, but keep it focused on the impact of the news, not just sales-y praise for your own product. Our AI-powered editor helps guide you through these formatting and content rules.

Yes, it directly addresses the trust deficit. Enterprise buyers, especially CISOs and IT directors, are risk-averse. They need to see external validation before considering a new vulnerability management solution. Seeing your company mentioned on sites they recognize, like Business Insider or Yahoo Finance, serves as a powerful credibility signal. This coverage isn't about them reading the article word-for-word. It's about the 'As Seen On' logos on your site, the links you share in proposals, and the overall impression of being an established, vetted player in the market. It helps you pass their initial credibility filter.