Get featured on Wholesale Media Outlets in 48 hours

You can, but it requires significant time and effort with no guarantee of success. Doing your own PR involves building media lists, finding journalist contact information, crafting personalized pitches for each one, and conducting extensive follow-up. Most founders find this process distracts them from building their product and serving their customers. While DIY PR is free in terms of cash, the time cost is high, and the results are often minimal without pre-existing relationships. A distribution service automates the placement process, allowing you to focus on your business while still securing the media coverage you need to build credibility.

The cost varies widely based on the method you choose. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on a retainer model, often without guaranteed placements. Press release distribution services offer a more predictable and affordable alternative. Instead of a monthly retainer, you pay a one-time fee for a specific package of guaranteed placements. This model provides clear deliverables and a fixed cost, making it a practical choice for wholesale startups. You can see our current one-time pricing on our packages page.

With MediaBoost, the process is fast and predictable. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication begins immediately. For our Global Media Package, placements on news outlets like Benzinga, AP News, and MarketWatch typically appear within 24 to 48 hours. You will receive a full report with live links within 3 business days. For directory submissions, the process can take up to two weeks as each directory has its own review and publishing timeline.

Announcements with concrete, verifiable milestones perform best. For wholesale tech, this includes closing a funding round, announcing a major partnership with a well-known distributor or retailer, launching a platform with a specific number of pre-registered users, or releasing a data report with unique insights into the wholesale market. News that demonstrates traction, validation, and growth is most compelling. Avoid vague, promotional announcements. Instead of saying you have a 'revolutionary platform,' announce that your platform has 'processed $10M in orders' or 'reduced inventory error rates by 30% for pilot customers.' Specifics are more newsworthy.

Editors reject press releases that read like advertisements. To avoid this, maintain a formal, third-person tone and focus on facts, not hype. Your release must announce something genuinely new, such as a product launch, partnership, funding, or data report. It cannot be a simple promotion of your existing services. Structure it professionally with a clear headline, a dateline, an introductory paragraph summarizing the news, and 2-3 body paragraphs providing details and quotes. Our AI-powered editor guides you through this structure and helps you refine your copy to meet publisher guidelines, significantly reducing the risk of rejection.

Yes, it directly supports your business development efforts by building crucial social proof. When a potential distributor or retail partner researches your company, finding professional press releases on established news sites validates your legitimacy and seriousness. It shows you are an active, growing business worthy of their time. This coverage acts as a trust signal that can differentiate you from competitors. You can include links to your features in outreach emails, on your website, and in your pitch deck. While it won't close the deal on its own, it overcomes the initial credibility hurdle and makes every conversation with a potential partner easier.