Get featured on AI Media Outlets in 48 hours

Yes, you can do your own PR, but it requires significant time and effort with a low probability of success. The process involves building a list of relevant AI and tech journalists, finding their contact information, crafting personalized pitches for each one, and conducting persistent follow-up. Most journalists receive hundreds of pitches a day, and it's difficult to stand out without existing relationships or a truly groundbreaking story. While possible, most founders find their time is better spent on product and growth. Using a distribution service is a more efficient way to guarantee a baseline of coverage and marketing assets.

The cost varies significantly based on the method. DIY outreach is technically free but costs you dozens of hours of founder time. Hiring a traditional PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guarantee of placement. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. These services provide transparent packages based on the number and quality of outlets. This model is often the most cost-effective for AI startups needing to announce a specific milestone. You can see our current one-time pricing on our packages page.

After you submit your press release, it first undergoes an editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our media network begins immediately. You can expect to see the first live placements within 24 to 48 hours. A full report with links to all publications is delivered within 3 business days, allowing you to quickly leverage your new coverage.

Announcements with concrete, verifiable milestones perform best. For AI companies, this includes funding rounds (especially with notable investors), the launch of a new proprietary model with benchmarked performance, major product updates that introduce novel capabilities, and strategic partnerships with established companies. Announcements about securing a large enterprise customer or achieving a significant user milestone also work well. The key is to anchor your news in a specific, tangible achievement rather than general statements about your technology's potential.

Editors reject releases that read like advertisements or lack a genuine news angle. To avoid rejection, write in a neutral, third-person tone. Your headline must be a factual statement about your news, not a marketing slogan. The content must be free of hype words like "revolutionary," "game-changing," or "world's best." Ensure your announcement is timely and relevant. Do not include personal opinions or unsubstantiated claims. Every statement should be verifiable. Submitting a release about a concrete event (e.g., "Company X Launches AI Model for Anomaly Detection") instead of a vague promotion (e.g., "Company X Offers Best AI Solutions") is critical for approval.

Directly, it's rare for a customer to read an article on a news wire and sign up immediately. Indirectly, it is extremely helpful, especially for B2B AI companies selling to enterprise clients. The sales cycle for high-value AI solutions is long and requires building significant trust. Having "As Seen On" logos from outlets like Business Insider and Yahoo Finance on your website and in your sales decks provides crucial social proof. It reassures prospects that you are a credible, established company, which helps overcome initial skepticism and shorten the sales cycle. It's a trust signal that validates your solution before you even start the demo.