Get featured on AI Agents Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort. The process involves building a media list of relevant tech journalists, crafting personalized pitches for each one, and following up persistently. Success is not guaranteed, and many founders find it distracts from core product and business development. Doing it yourself is free in terms of cash, but expensive in terms of founder time. Using a distribution service is a middle ground. You write the announcement, but the service handles the labor of syndication, guaranteeing you get the placements and SEO benefits without spending weeks pitching journalists.

The cost varies dramatically based on the method. A DIY approach is free, but very time-intensive. At the other end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000 with no guarantee of coverage. Press release distribution services offer a middle path, with one-time fees for guaranteed placements. Costs depend on the number and quality of outlets in the package. We offer several packages to fit different budgets and goals, from directory listings to major media placements. You can see current pricing on our packages page.

With a distribution service, the process is very fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication typically begins within 24 hours. Most media placements appear within 24 to 48 hours of approval. You will receive a full report with live links to all your articles within 3 business days, allowing you to immediately use the 'As Seen On' logos and links on your site and in investor updates.

Announcements that signal tangible progress and external validation get the most traction. Funding rounds are classic, but for AI Agents, news about performance breakthroughs, successful real-world case studies, or major strategic partnerships are even more powerful. For example, a release titled "Genviral AI Agent Achieves 95% Autonomous Task Completion in Live Enterprise Trial" is more compelling than one about a minor feature update. Concrete data, customer validation, and milestones that reduce perceived risk for adopters perform best.

Stick to a factual, objective tone and follow standard press release format. The most common reason for rejection is writing in an overly promotional or exaggerated style, using marketing jargon like "revolutionary" or "game-changing." Editors are looking for news, not advertisements. Ensure your release is based on a real, newsworthy event (a launch, a partnership, a data benchmark). Include a clear headline, a dateline, a concise introductory paragraph summarizing the key news, and quotes from leadership. Our AI-powered editor helps guide you through this structure to ensure compliance with publisher guidelines.

Media coverage primarily helps by building the trust and credibility required for a user to try your agent. When a potential user sees your company featured on a recognizable news site, it reduces their perceived risk and makes them more likely to sign up for a demo or trial. It's a critical step in the user consideration journey. While a press release won't typically cause a massive, direct spike in sign-ups, it provides the social proof you can display on your landing page to convert more of the visitors you already have. It's a foundational element that makes all your other marketing efforts more effective.