Get featured on Augmented Reality Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires significant time and effort. The process involves building media lists, researching journalists who cover AR and spatial computing, crafting personalized pitches, and following up persistently. Success is not guaranteed, and it takes time away from building your product. Using a service like Mediaboost is a form of DIY PR. You control the message by writing the press release yourself (or using our AI editor), but you outsource the time-consuming distribution and syndication part, guaranteeing you get placements without spending weeks pitching journalists.

The cost varies widely based on the method. Doing it yourself by pitching journalists is 'free' in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a one-time fee for guaranteed placements. This is a more predictable and affordable option for many AR startups. Our packages are priced based on the number and type of publications included. You can see current pricing and package details on our pricing page.

With Mediaboost, the process is fast. After you submit your press release and it passes our editorial review for compliance with publisher guidelines, publication begins. For our media packages, you will see features start appearing within 24 to 48 hours. We deliver a full PDF report with live links to all your placements within 3 business days of the campaign start. For startup directory submissions, the process is more manual and can take up to 2 weeks to complete.

Announcements with concrete, verifiable news perform best. For AR companies, this includes funding rounds, new hardware launches (especially with novel sensors or optics), major software platform updates (e.g., achieving real-time occlusion), partnerships with large, recognizable brands, or achieving a significant user milestone. Vague announcements about 'innovative platforms' or 'changing the future' are often rejected. Editors look for specific, factual news that is relevant to their audience of investors, technologists, and business leaders.

Editors reject press releases that read like advertisements or lack real news. To avoid this, write in the third person, maintain a neutral and professional tone, and build your release around a single, newsworthy event. Use a standard press release format with a strong headline, a dateline, and a clear 'About Us' section. Most importantly, be factual. Instead of saying your AR glasses are 'revolutionary,' state what they do: 'The new X1 glasses feature a 60-degree field of view and weigh under 70 grams.' Our AI-powered editor helps you format your release correctly and checks for common issues that lead to rejection.

Yes, it provides crucial third-party validation. When an investor is doing due diligence on your AR startup, or an enterprise client is considering your solution, they will search for your company online. Finding a history of press releases on reputable sites like Yahoo Finance and AP News confirms your milestones and builds trust. It's not a substitute for a great product, but it's a powerful signal of legitimacy. It shows you are making consistent progress and are serious enough to announce it publicly. This can be the deciding factor that gets you the next meeting or moves a deal forward.