Get featured on Billing Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort. The process involves building a list of relevant fintech journalists, crafting personalized pitches for each one, and conducting persistent follow-up. Success rates are often low, as your email is one of hundreds they receive daily. Doing it yourself is free, which is a major advantage for bootstrapped startups. However, you must weigh the cost of your time. If your goal is to quickly secure broad coverage for a specific announcement, a distribution service is a more efficient use of a founder's limited time.

The cost varies widely based on the method you choose. Doing it yourself by pitching journalists is free, but it demands a huge time investment with no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically costing $5,000 to $15,000 per month on retainer. Press release distribution services offer a more predictable, one-time cost for guaranteed placements. Instead of a monthly retainer, you pay per campaign. This approach provides a clear deliverable for a fixed price. You can see our current packages and pricing for specific costs.

Once your press release is written and approved by our editorial team, the distribution process is very fast. Your announcement can begin appearing on media outlets like Benzinga and MarketWatch within 24 to 48 hours of editorial approval. The full report, including links to all live placements, is typically delivered within 3 business days. If your package includes startup directory submissions, those placements can take up to two weeks to go live, as each directory has its own manual review process.

Announcements that signal trust, growth, and security perform best. This includes securing a new funding round, achieving a major compliance certification (like SOC 2 or PCI DSS), announcing a strategic partnership with a well-known financial institution, or releasing a data report with unique insights into the subscription economy. Announcements about minor feature updates or new hires below the C-suite level are less effective. The key is to have a single, clear news hook that is relevant to the broader business and finance community, not just your existing customers.

Publishers reject releases that read like advertisements, lack a clear news angle, or make unsubstantiated claims. To avoid rejection, write in a neutral, third-person tone. Your headline must state the news directly, not a marketing slogan. Ensure every claim is factual and supportable. For example, instead of saying you're the 'best' billing platform, state a verifiable fact like 'Our platform now processes over $100M in annual transactions.' Our AI-powered editor helps you format your release to meet publisher guidelines and flags common issues before submission.

Yes, it's a powerful tool for building credibility with large clients. When an enterprise is evaluating your billing platform, their procurement and security teams are looking for signals of stability and legitimacy. Seeing your company featured on Yahoo Finance or Business Insider acts as a strong third-party endorsement. You can include these 'As Seen On' logos in your sales decks and on your website. Sending a link to a recent feature can also be a compelling touchpoint in your sales process. It helps differentiate you from smaller, less established competitors and answers the unspoken question: 'Is this company trustworthy?'