Get featured on Buy Now Pay Later Media Outlets in 48 hours

Yes, it's possible, but it is a massive time commitment with a low probability of success. Doing your own PR means building media lists, researching individual journalists, crafting hundreds of personalized pitches, and following up relentlessly. For a founder, this is hundreds of hours that could be spent on product development, sales, or fundraising. While you can try, most founders find the return on time invested is poor. A distribution service automates the most time-consuming part of the process, guaranteeing publication and allowing you to focus on running your business.

The cost exists on a wide spectrum. The 'free' option is doing it yourself, but this comes at the high cost of your own time and effort with no guarantee of results. The most expensive route is hiring a traditional PR agency, which typically requires a multi-month retainer of $5,000-$15,000 per month. A press release distribution service offers a middle ground, providing guaranteed placements for a transparent, one-time fee. This is often the most efficient and cost-effective model for getting specific announcements published and securing valuable media assets. You can see our current one-time pricing on our packages page.

The process is designed to be very fast. Once you choose a package and submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within a few hours. Upon approval, publication begins immediately. You can expect your announcement to be live on hundreds of media outlets, including major financial news sites, within 24 to 48 hours. We deliver a full PDF report with all the live URLs and backlink data within 3 business days of your order.

The announcements that perform best are those with concrete, verifiable data and significant business impact. For a Buy Now Pay Later company, this means focusing on hard news, not soft marketing. Top-performing topics include: funding rounds (e.g., '$15M Series A led by X'), major merchant partnerships (e.g., 'integrates with a national retail chain with 500 stores'), user or transaction milestones (e.g., 'surpasses $1B in processed volume'), and key regulatory approvals (e.g., 'receives lending license in New York').

Editors reject releases for three main reasons: they read like an advertisement, they contain unsubstantiated claims, or they lack genuine newsworthiness. To avoid rejection, write in a neutral, third-person tone (e.g., 'The company announced...' not 'We are excited to announce...'). Focus on facts, figures, and the impact of your news. For a BNPL service, clearly state how your announcement affects consumers, merchants, or the broader payments market. Our AI-powered editor helps you structure your release correctly and flags common issues that lead to rejection, increasing your chances of a smooth publication.

Yes, absolutely. It serves as powerful third-party validation. When you pitch a potential investor or a large retail partner, they are assessing your company's credibility. Including 'As Seen On' logos from Business Insider, AP News, or Yahoo Finance in your pitch deck or on your website instantly builds trust. It shows that your company is legitimate enough to be covered by established media. This can be a critical factor that differentiates you from competitors, helps you secure a meeting, and gives partners the confidence they need to sign a deal. It's a tool for de-risking the decision for them.