Get featured on Calendar Apps Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's a significant time investment. The process involves building a media list of relevant journalists, crafting personalized pitches for each one, and conducting extensive follow-up. It's a full-time job to do it effectively, and you're competing with thousands of other companies for a journalist's attention. While DIY PR is free, it has a very low success rate for founders without existing media relationships. Using a distribution service is a middle ground. You write the announcement, but we handle the entire distribution and placement process, guaranteeing you get the coverage and the report with live links.

The cost varies widely. Doing it yourself is technically free but requires a huge amount of time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on a retainer contract. Press release distribution services offer a one-time payment model that is much more affordable. Instead of a monthly retainer, you pay per campaign. This provides a guaranteed number of media placements for a fixed price. Our packages are designed to provide a high return on investment by focusing on tangible assets like backlinks and media logos. You can see our current pricing on our packages page.

With Mediaboost, the process is very fast. After you submit your press release through our AI-powered editor, it goes to our editorial team for review to ensure it meets publisher guidelines. This review typically takes a few hours. Once approved, publication begins immediately. You can expect to see your story appear on hundreds of media outlets, including major sites, within 24 to 48 hours. We deliver the full PDF report with all the live links, backlink data, and DR scores within 3 business days of your order.

Announcements with tangible, verifiable news hooks perform best. For calendar apps, this includes new funding rounds, major product launches (e.g., a new AI feature), significant user milestones (hitting 1 million users), or strategic partnerships with well-known companies like Slack or Microsoft. Data-driven stories also work well. For example, you could publish a report based on anonymized user data about productivity trends or meeting habits. Announcements that are purely promotional, like a small UI tweak or a minor bug fix, are generally not newsworthy and will not get picked up.

First, ensure you have a genuine news angle, not just an advertisement. Focus on what is new, interesting, or impactful about your announcement. Use a standard press release format with a strong, factual headline, a dateline, and a clear introductory paragraph that summarizes the key information. Write in the third person and maintain a professional, objective tone. Include a quote from the founder to add a human element. Most importantly, avoid hype words like "revolutionary," "game-changing," or "world's best." Stick to the facts and clearly explain the value of your news for your target audience. Our AI-powered editor helps guide you through this process to ensure compliance with publisher guidelines.

Media coverage is not a direct-response tool that will cause a sudden spike in downloads overnight. Instead, it acts as a powerful trust signal that supports your other marketing efforts. When a potential user is comparing your app against competitors, seeing "As Seen On Business Insider" on your website or app store page can be the deciding factor. The SEO benefits also contribute indirectly. The high-authority backlinks improve your website's Google ranking, leading to more organic discovery over time. Think of media coverage as a foundational layer of credibility that makes all of your user acquisition efforts, from paid ads to content marketing, more effective.