Get featured on Carbon Credits Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it requires significant time and effort. The process involves building a list of relevant climate and business journalists, crafting personalized pitches for each one, and conducting persistent follow-up. Success is not guaranteed and depends heavily on your story and relationships. This approach can be effective for securing a feature story in a niche publication if you have a truly groundbreaking angle. However, for broad announcements and guaranteed placements needed for SEO and social proof, using a distribution service is far more efficient. It lets you focus on your business while ensuring your news is published.

The cost varies widely based on the approach. Doing it yourself is free but costs significant time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements across a network of online publications. The price depends on the number and quality of the outlets you want to reach. This is often the most cost-effective option for startups needing to announce specific milestones. You can see our current packages and one-time pricing for guaranteed distribution on our pricing page.

With a distribution service like Mediaboost, the process is fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our network of 350+ media outlets begins. You can expect to see your article live on sites like Benzinga, MarketWatch, and hundreds of others within 24 to 48 hours. A full report with live links to all your placements is delivered within 3 business days, allowing you to use the coverage immediately.

Announcements tied to tangible, verifiable achievements perform best. For Carbon Credits companies, this includes: securing a new round of funding, announcing a partnership with a well-known corporation for offset purchases, achieving a major third-party verification (like from Verra or Gold Standard), or launching a novel technology for carbon measurement, reporting, and verification (MRV). News that includes hard data, such as the volume of carbon credits sold, the amount of CO2 sequestered, or the size of a funding round, is much more compelling to editors and readers. Announcements about new hires or general business updates are less effective. Focus on milestones that prove traction, credibility, and impact.

Editors reject press releases that read like advertisements or contain unsubstantiated claims. To avoid rejection, write in a neutral, third-person tone and stick to the facts. Your headline must be newsworthy, not just a marketing slogan. For a Carbon Credits company, this means avoiding hype words like "revolutionary" or "game-changing." Instead, provide specific, verifiable details. For example, instead of "our groundbreaking platform," write "our platform that uses satellite imagery and AI to verify reforestation projects." Always include a quote from a company leader, your company's boilerplate (a short "About Us" paragraph), and contact information. Our AI-powered editor helps guide you through this structure to ensure compliance with publisher guidelines.

Yes, absolutely. For investors, media coverage on reputable financial sites like Yahoo Finance or Business Insider acts as crucial third-party validation. It signals that your company is legitimate and newsworthy, which de-risks their investment decision. It's a powerful asset to include in a pitch deck. For corporate buyers, who are under pressure to purchase high-quality, verifiable credits, seeing your company featured in the news builds immense trust. It separates you from less credible projects and shows you are a serious player in the market. This coverage creates a permanent, searchable record of your company's milestones, reinforcing your authority and credibility long after the publication date.