Get featured on Carbon Offsetting Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building lists of relevant journalists, crafting personalized pitches for each one, and conducting extensive follow-up. The response rate is often very low, as journalists are inundated with hundreds of requests daily. While possible, most founders find their time is better spent on product development, project verification, and sales. Using a distribution service automates the outreach and publication process, allowing you to get the benefits of media coverage without diverting focus from your core business operations.

The cost varies widely based on the approach. A DIY approach is technically free but costs significant time and effort with no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000, often without guaranteed placements. Press release distribution services offer a middle ground, with one-time fees for guaranteed publication on a set number of sites. This provides a predictable cost for a predictable outcome. Our packages are designed for different needs, from directory listings to broad media syndication. You can see current pricing on our packages page.

The process is very fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our network of 350+ media outlets begins immediately. Most placements, including on major sites like AP News and Benzinga, appear within 24 to 48 hours. You will receive a full PDF report with live links to all your articles within three business days of your order.

Announcements with concrete, verifiable news perform best. This includes securing a significant funding round, announcing a partnership with a well-known corporation, achieving a major third-party verification (like from Verra or Gold Standard), or launching a new technology that measurably improves carbon accounting or capture. Vague announcements about your company's mission or incremental feature updates are less effective. The key is to tie your news to a tangible business or environmental outcome that is relevant to a broader audience of investors, partners, and potential customers.

Publishers reject releases that read like advertisements or lack real news. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly, not just your company name. Avoid excessive jargon, hype words like "revolutionary" or "game-changing," and direct calls to action like "Buy now." The release must be about a specific event, not a general promotion of your services. Our AI-powered editor helps guide you through these requirements, flagging overly promotional language and ensuring your release is structured correctly for editorial approval, which is a required step before we submit to any publisher.

Absolutely. Corporate buyers, especially from large enterprises, conduct extensive due diligence. They need to ensure the carbon offsets they purchase are from legitimate, verifiable projects to avoid accusations of greenwashing and protect their brand's reputation. Seeing your company featured on credible news outlets like Business Insider, MarketWatch, or AP News acts as a powerful, third-party trust signal. It shows you are a serious, vetted entity. This coverage, included in your pitch decks and on your website, can significantly shorten sales cycles and build the confidence needed to close large deals.