Get featured on Circular Economy Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building a media list, finding journalists who cover sustainability and tech, crafting personalized pitches for each one, and conducting persistent follow-up. Success is rare without existing media relationships. While you can write your own press release, getting it published is the hard part. Most news outlets do not accept direct submissions from unknown companies. This is where a distribution service provides value by giving you access to their established network. A hybrid approach works well: write the announcement yourself, reflecting your deep knowledge of your circular model, and then use a service like MediaBoost to handle the distribution and guarantee placement.

The cost varies widely based on the approach. Doing it yourself is technically free but costs significant time with a low chance of success. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a middle ground, with one-time fees for specific packages. The price depends on the number and quality of the outlets you want to reach. This model provides cost predictability and guaranteed outcomes, which is ideal for startups managing a budget. You can view our current one-time package pricing for guaranteed placements on our packages page. There are no retainers or hidden fees.

With a distribution service, the process is fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on media outlets begins. You can expect to see your story live on hundreds of sites, including major names like Yahoo Finance and Benzinga, within 24 to 48 hours. A full report with live links to all your placements is delivered within 3 business days. If your package includes startup directory submissions, those placements can take up to two weeks to be fully processed and appear.

Announcements with concrete, verifiable data and clear impact perform best. Vague claims about "being sustainable" are ignored. Strong examples include: securing a new funding round, announcing a partnership with a well-known brand to implement your circular solution, launching a new technology that demonstrably reduces waste or reuses materials, publishing a third-party verified impact report with hard numbers, or expanding your operations to a new city or country. The key is newsworthiness. The announcement must be a genuine milestone that signals progress, growth, or innovation. Editors and readers are looking for tangible proof of your business's viability and mission.

Stick to a standard, professional format and avoid marketing hype. Editors reject releases that read like advertisements. Your release must announce actual news, not just promote your product's features. Start with a clear, factual headline. The first paragraph must contain all essential information. Write in the third person (e.g., "[Company Name] announced...") not the first person ("We are excited to announce..."). Include at least one quote from a key figure, like your CEO. Crucially, ensure all claims are verifiable and avoid buzzwords like "revolutionary" or "game-changing." Our AI-powered editor helps guide you through these formatting and content rules to maximize your chances of approval with publishers like AP News and Business Insider.

Yes, it's a powerful tool for building credibility with these specific audiences. Investors and potential corporate partners conduct due diligence. When they search for your company, finding articles on trusted financial and business news sites validates your venture beyond your own marketing materials. A press release announcing a successful pilot program or a new round of funding serves as third-party proof of traction. It shows you are making tangible progress and are serious enough to be covered by the media. This can de-risk the investment or partnership decision for them. You can proactively use these placements by including "As Seen On" logos in your pitch deck and adding links to specific articles in your follow-up emails. It's not just about them finding it; it's about you using it as a credential.