Get featured on Client Portals Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR. The DIY approach involves researching and building a list of relevant journalists, crafting personalized pitches for your announcement, and conducting persistent follow-up. It's a great way to build direct relationships with the media. However, this process is extremely time-consuming and offers no guarantees of publication. If your primary goal is guaranteed, widespread coverage and SEO benefits without the time investment, a distribution service is a more efficient and predictable path.

The cost to publish a press release exists on a wide spectrum. The DIY approach is free but requires a significant investment of your time with no guaranteed results. On the other end, hiring a traditional PR agency involves a monthly retainer, often starting at $5,000, for strategic services. Press release distribution services provide a middle ground, offering a predictable, one-time cost for guaranteed publication. This model allows you to secure media placements and their associated benefits without a long-term financial commitment. For our current one-time package pricing, please see our packages page.

With a distribution service, the process is very fast. Once you submit your press release through our platform and it passes the editorial review for publisher compliance, publication begins. Features on media outlets like AP News and Benzinga typically appear within 24 to 48 hours. A full PDF report containing live URLs, backlink data, and DR scores is delivered to you within 3 business days. If your package includes startup directory placements on sites like G2 or Gartner, those can take up to two weeks to go live due to their manual review processes.

Announcements that signal growth, trust, and innovation perform best. For a client portal, this includes securing a new round of funding, achieving a major compliance milestone (like SOC 2 Type II or HIPAA compliance), or announcing a strategic integration with a well-known company in your target vertical. Product news also works well if it's genuinely novel, such as launching an AI-powered feature that automates a key workflow or a mobile app that dramatically improves user experience. The key is to have a concrete, factual event to report.

Editors reject releases that read like advertisements or lack a clear news angle. To avoid rejection, write in a formal, third-person tone. Avoid subjective hype words like "revolutionary," "game-changing," or "world's best." Instead, use facts, figures, and direct quotes to tell your story. Your release must have a clear, factual announcement. It should follow the standard format: a strong headline, a dateline, an introductory paragraph summarizing the news, body paragraphs with details, and a company boilerplate. Our AI-powered editor is designed to help you meet these publisher guidelines.

Yes, it is a powerful tool for establishing social proof, which is critical in enterprise sales. Large companies are inherently risk-averse; they need to know they are choosing a stable, credible vendor. Seeing your client portal featured on trusted business sites like Business Insider or MarketWatch reduces their perceived risk. This coverage acts as a third-party endorsement. It validates your company's legitimacy, making it easier for your sales team to get a foot in the door, build trust during the sales cycle, and ultimately close larger contracts.