Get featured on Community Platforms Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it's incredibly time-intensive. The process involves building a targeted media list, finding journalists' contact information, crafting personalized pitches for each one, and conducting endless follow-ups. Most founders find this distracts them from building their product and community. Doing it yourself has a high opportunity cost. A distribution service acts as a cost-effective middle ground. You control the message and timing, but the tedious and time-consuming work of publication is handled for you, guaranteeing results that DIY pitching never can.

The cost of PR exists on a wide spectrum. The 'free' option is DIY, but the time investment is a significant hidden cost for a founder. At the high end, a traditional PR agency charges a monthly retainer, typically between $5,000 and $15,000, with no guarantee of placement. Press release distribution services offer a more predictable and affordable model. You pay a one-time fee for a specific package of guaranteed placements. This allows you to secure media coverage for key announcements without a long-term financial commitment. You can view our current one-time package pricing on our packages page.

The process is very fast. Once you submit your press release through our platform and it passes our editorial review for compliance with publisher guidelines, publication begins. You can expect to see your story live on hundreds of media outlets, including major sites, within 24 to 48 hours. We deliver a full report with live links to your placements within 3 business days of the campaign starting. For packages that include directory submissions, those listings can take up to two weeks to be processed and appear on the respective sites.

Announcements backed by hard numbers, significant partnerships, or clear user impact perform best. Editors and readers are drawn to tangible proof of progress and momentum. Generic claims of being 'innovative' are ignored. Strong examples include: 'Community Platform X Raises $5M Seed Round to Combat Online Toxicity,' 'Social App Y Hits 1 Million Daily Active Users,' or 'Niche Forum Z Partners with Major University to Launch Educational Hub.' These headlines are specific, verifiable, and signal genuine news.

The key is to remove the hype and focus on the facts. Editors reject releases that read like advertisements. Your announcement must be genuinely newsworthy. Use a standard press release format with a clear headline, a dateline, and a concise first paragraph summarizing the news. Avoid subjective, promotional language like 'revolutionary,' 'game-changing,' or 'world-class.' Instead of saying your new feature is 'amazing,' explain what it does and what problem it solves for your users. Our AI-powered editor is designed to help you refine your copy to meet these professional standards and publisher guidelines.

It's an indirect but powerful tool for user acquisition. A potential user reading about you on AP News is unlikely to click and sign up immediately. The real value comes when that user later visits your website and sees the 'As Seen On AP News' logo. This third-party validation builds the trust needed to convert a visitor into a member. This credibility is invaluable. It signals that your platform is legitimate, secure, and worth joining. For B2B community platforms, this same social proof is critical for convincing potential business partners, enterprise clients, and investors that you are a serious and viable player in the market.