Get featured on Connected TV Advertising Media Outlets in 48 hours

You can, but it's a steep learning curve with a very low success rate. Doing your own PR means building media lists, finding journalist contacts, crafting personalized pitches, and following up relentlessly. Most founders find it takes too much time away from building their ad tech product. Even with a great pitch, you have no guarantee of coverage. Journalists are inundated with requests from startups. Using a distribution service is a more efficient use of a founder's time, providing guaranteed results and a report with live links without the manual outreach grind.

The cost varies widely based on the approach. Doing it yourself is 'free' but costs significant time with no guaranteed outcome. Hiring a PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no placement guarantees. Press release distribution services offer a middle ground. You pay a one-time fee for a specific package of guaranteed placements. This provides a predictable cost and a measurable outcome for announcing your CTV advertising news. You can see our current packages and pricing for specific numbers.

With a distribution service, the process is fast. After you submit your press release and it passes our editorial review for compliance with publisher guidelines, publication begins almost immediately. For media outlet packages, your announcement can appear on sites like AP News and Benzinga within 24 to 48 hours. You receive a full PDF report with all the live URLs within 3 business days. Startup directory placements take longer, typically up to two weeks to be processed and listed.

Announcements with concrete, verifiable news perform best. For CTV advertising, this includes new platform integrations (e.g., with a major DSP or SSP), launching unique ad formats, securing a significant client, or publishing proprietary data on CTV viewership trends. News about funding rounds, key executive hires, or achieving a major platform milestone also works well. Avoid purely promotional content that reads like an advertisement. The news must be objective and provide real information to be accepted by editors and respected by readers.

Editors reject releases that are overly promotional, lack a clear news angle, or contain unsubstantiated claims. To avoid this, write in a neutral, third-person tone. Your headline must state actual news, not just a marketing slogan like 'The Best CTV Platform'. Use our AI-powered editor to help structure your release correctly and ensure it meets standard journalistic formats. Every release is also reviewed by our editorial team for publisher guideline compliance before submission, which significantly reduces the risk of rejection. Stick to facts and avoid hype.

Yes, it directly impacts how advertisers and investors perceive your company. When an advertiser is evaluating your CTV platform against competitors, seeing 'As Seen On Business Insider' provides a powerful signal of credibility and reduces their perceived risk. For investors, a consistent stream of press releases demonstrates momentum and execution. It shows you are hitting milestones and building a real business. This public record of progress is a valuable asset during fundraising conversations, reinforcing the story you tell in your pitch deck.