Get featured on Corporate Gifting Media Outlets in 48 hours

Yes, you can absolutely handle your own PR. This involves building media lists, finding contact information for journalists who cover B2B services or e-commerce, and sending personalized pitches. It is a valid strategy if you have more time than budget. The main challenges are the time commitment and the low probability of success. Journalists receive hundreds of pitches daily, so breaking through is difficult. A distribution service is a trade-off: it costs money but saves you dozens of hours and guarantees publication.

The cost varies widely depending on the approach. Doing it yourself is free, but it costs a significant amount of your time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, often requiring retainers of $5,000 to $15,000 per month. Press release distribution services like MediaBoost offer a middle ground. You pay a one-time fee for a specific package of guaranteed media placements, avoiding retainers and uncertainty. Our pricing is transparent, and you can view the current package options on our website.

The process is very fast. Once you submit your press release through our platform and it passes our editorial review for publisher compliance, publication begins. You can expect your announcement to appear on hundreds of media outlets within 24 to 48 hours. A full report with live links to your articles, along with backlink data and DR scores, is delivered within three business days. For packages that include directory submissions, those placements can take up to two weeks to be processed and go live.

Announcements backed by data, significant partnerships, or unique technology perform best. For example, publishing a proprietary report on “The State of Corporate Gifting in the Remote Work Era” is highly newsworthy. Announcing an exclusive integration with a major platform like Slack or Microsoft Teams is also a strong angle. Purely promotional news, like a small website redesign or a minor feature update, is less likely to gain traction. The key is to provide genuine news that is of interest to a broader business audience, not just your existing customers.

Editors reject releases that read like advertisements. To avoid this, write in a factual, third-person narrative voice. Your headline must state the news clearly and concisely. The first paragraph should summarize the entire announcement: who, what, when, where, and why. Avoid using hype words like “game-changing,” “revolutionary,” or “world-class.” Stick to verifiable facts and include a quote from a company leader. Our AI-powered editor helps you structure your release to meet standard editorial guidelines, significantly reducing the risk of rejection.

It helps by directly addressing a key barrier in B2B sales: trust. When an HR or procurement manager is evaluating your gifting platform against competitors, they are looking for signals of credibility and low risk. Seeing that your company has been featured on sites like Business Insider or Yahoo Finance provides that validation. This social proof won't generate the initial lead, but it is often critical in the mid-to-late stages of the sales process. It helps your champion justify the decision internally and gives your platform an advantage over competitors who lack any third-party validation.